Manager, Enterprise Subscription Marketing and Strategy
The New York Times - Long Island City, New York, United States, 11101Work at The New York Times
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Overview
Have you got what it takes to succeed The following information should be read carefully by all candidates.Job DescriptionAbout the Role The New York Times is one of the world’s most influential news organizations with 50 news bureaus around the New York region, the nation and the globe. The Times is known for accuracy, depth and authority and produces award-winning journalism, breaking news coverage and opinion and commentary along with deep databases of content and rich multimedia presentations. The New York Times has won 119 Pulitzer Prizes and Citations, far more than any other news organization. As we work towards an ambition of 15 million subscribers, we are growing our Enterprise Subscription (B2B) business. As Manager of Enterprise Subscription Marketing and Strategy, you will help shape this next phase of our growth and be a valuable contributor into developing the future of our business and client offering. You will help implement B2B strategy and marketing efforts, support acquisition tactics with the sales team, and engage with current and prospective clients. You will help develop the strategies to identify our targets, articulate our offering in campaigns and sales materials, and support our sales team as they go to market. You will also help develop strategies that support our sales and marketing operations and our ongoing client engagement efforts. Additionally, you will have shared responsibility for achieving our Growth OKRs (Objectives and Key Results) and KPIs. Responsibilities:
Implement our value proposition to institutional clients by supporting the development and execution of measurable strategies across Higher Education, Corporation, and Public Library Spaces. Bring that value proposition to life for the sales and customer success teams with messaging, client presentations, and talking points to connect with clients, informed by insight. Assist in monitoring and fine-tuning our value proposition for different audiences and use cases, with insight from audience research, competitive landscape, and more. Manage daily B2B marketing functions, using Pardot and Salesforce. Monitor lead generation and campaign tracking. Under the guidance of team leadership, lead individual marketing projects within the B2B team, across departments and campaigns. Work on engagement/retention tactics with specific top tier clients, including potential nurture campaigns, on-site visits, engagement materials, and more. Partner with leaders of the B2B team and with colleagues in Marketing & Brand Strategy, Product, Product Design, Creative, Copywriting, Audience Insights, Project Management, Data Analytics, Newsroom on strategy and implementation of B2B initiatives.Basic Qualifications:
A Bachelor's degree 5+ years of experience in digital marketing or related fields Experience in B2B Marketing, including acquisition and engagement activities Proficiency in using PowerPoint or Google Slides to create presentations and marketing materials Experience partnering with sales or account team members to reach team success Experience managing multiple projects at once Experience interpreting and organizing data and identify important insights Experience writing and delivering creative briefs, shaping creative strategy, giving constructive creative feedback and stewarding a marketing initiative from brief to execution.Preferred Qualifications:
Passion for The New York Times and our subscription business Enthusiasm for collaboration and making colleagues successful throughout the company Enthusiasm for learning — and appreciates feedback culture Strategic mind and ability to develop a case for actionThe annual base pay range for this role is between $113,000.00 and $123,000.00. The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply. The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will provide reasonable accommodations as required by applicable federal, state, and/or local laws. Individuals seeking an accommodation for the application or interview process should email reasonable.accommodations@nytimes.com . Emails sent for unrelated issues, such as following up on an application, will not receive a response. The Company will further consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable "Fair Chance" laws. The New York Times Company follows the pay transparency and non-discrimination provisions outlined by the United States Office of Federal Contract Compliance Programs. Click here for details.#J-18808-Ljbffr