Fitness+ Experiences - Social Media Marketing Manager
Apple Inc. - Santa Monica, California, United States, 90403![Apple Inc.](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Apple Inc.
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Overview
Take the next step in your career now, scroll down to read the full role description and make your application.DescriptionThe Social Media Marketing Manager is accomplished at leading and driving social media efforts across a dynamic organization and has a rich background in social media efforts — from crafting a social media plan and producing projects to managing the personalities behind the handles. The ideal candidate operates with a sense of urgency, keeping with the pace of social media and our fast-paced, deadline-oriented production environment. The ideal candidate is a creative problem-solver, is innovative yet pragmatic, can build work from the ground up, can navigate through ambiguous situations, communicates clearly, and manages vision and purpose throughout editorial changes. The ideal candidate will forge positive relationships, working cross-functionally with teams within Fitness+ and across Apple including Production, Post-Production, Trainers, Product Marketing, PR, Marcom, Business Affairs, Legal and more. The role will also liaise with external partners, including business partners and creative agencies. Success is defined as owning the social media content strategy, both for Fitness+ and the Fitness+ trainers, and influencing the development of our social media approach end-to-end as well as managing the execution of highly engaging and informative content that grows customer awareness and engagement. The role is responsible for ensuring that the latest social media trends and interests are reflected in the strategy for Fitness+, and monitoring and analyzing performance of all social content and campaigns to measure impact and recommend new strategies to increase effectiveness.Minimum Qualifications10+ years of demonstrated ability leading and driving successful cross-functional projects with multiple collaboratorsDeep understanding of the latest social media trends in fitness and mindfulnessStrong subject matter expertise in social media and associated metrics and analyticsDeep understanding of social media, what works and what doesn’t, and how it fits into a larger editorial and business plan focused on engagement and acquisitionA successful track record of crafting impactful social media campaignsAbility to partner with cross-functional teams to build results-driven social media campaignsPassionate about fitness, sports, wellness, staying active, culture, and social mediaPreferred QualificationsA bachelor's degree is preferred.Experience managing direct reports is preferred.Experience with social media success metrics and analytics — analyzing and synthesizing the information for recommendations and improvementsIn-depth knowledge of various social media platforms, standard methodologies, and analytics toolsAbility to stay up-to-date with the latest trends and technologies in social media spaceAbility to handle the nuance between Apple marketing standards and the authentic content expected for digital fitness and trainers’ social mediaComfort with ambiguity and passion to explore and develop innovative ideas across all directives, including editorial, marketing, business, and resourcingAbility to build systems and processes that are scalable across teams and within different organizations to improve efficienciesAbility to be accountable for results without direct control — orchestrating across teams, yours and others, to build and lead sophisticated social media efforts that align with editorial and business strategies and influence all levels of leadershipPassion for establishing team culture and weaving in inclusion and diversity standard processes in your day-to-day workLoves connecting the dots and finding opportunities to integrate and amplify initiativesBackground working in a production studio environment, on fitness products, or on collaborating with talent is a plusThe ultimate teammate — relates well to all types of people and possess the ability to manage up executives, across to peers, and through others outside of Fitness+; builds constructive and effective relationships; uses diplomacy and tact; and diffuses high-tension situations comfortablyStellar project management, collaboration, presentation, and communication skillsStrong organizational skills with an ability to structure, streamline, and delegate various work streams while maintaining attention to detailAbility to communicate effectively and distill complex information — excels at establishing clear direction, lays out work in a well-planned and organized manner, and maintains two-way dialogue with others on work and resultsStrong sense of initiative, follow-through, and acute attention to detailApple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant.
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