Associate Marketing Manager - Enterprise Marketing
Schwan's Company - Saint Paul, Minnesota, United States,![Schwan's Company](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Associate Marketing Manager to join the Enterprise Marketing Team!
We’re looking for someone who has a passion for building brands, for work that is both analytical and creative, for collaboratively leading and working with cross-functional team members and agency partners, and who can be a driving force to help our brands win with our consumers and customers. In this role, you will work on a brand that has high growth goals and high internal visibility.
Responsibilities:
Strategic Brand Management:Contribute to the development of the brand’s annual operating plan and long-term strategic growth plans through analysis of consumer trends, competitive intelligence, syndicated consumption data, and secondary research.Monitor brand performance and overall business health against our internal and external KPIs/goals; be the subject matter expert of your brand/portfolio line’s volume, profit, and share performance.Analyze external consumption and internal P&L data; create and present brand performance reporting decks to senior leadership through monthly business performance reviews.Provide ongoing analytical insights into consumption trends, demand planning, budgeting, and brand profitability in collaboration with key cross-functional partners; assist in volume forecasting and planning.
Brand Building:Be the voice of our consumer and the champion of our brand; ensure brand consistency and standards across all products, packaging, marketing communications, and initiatives.Collaborate with brand team and agency partners on the creation and execution of integrated, omni-channel marketing plans based on our consumer target and brand goals.Develop and maintain internal and external brand materials, including presentation decks, in customer-facing marketing materials and/or communications on the strategy, insights, and purpose of our brand and product portfolio.
Innovation:Support the commercialization of new products in collaboration with cross-functional partners; can include innovation, renovation, and line extensions.Brand lead for new item commercialization; can include writing business cases, volume forecasting, concept refinement, consumer research, packaging design work, go-to-market support plans, sales material creation, and post-launch performance analysis.Lead the creation of marketing plans for new item launches in collaboration with agency partners and the Senior Marketing Manager.Identify global insights, market trends, competitive activity, and whitespace opportunities to contribute to our brand’s innovation roadmap in support of our strategic growth plans.
Basic Qualifications:MBA required; will consider part-time MBA students close to graduation.2+ years of experience in a role involving marketing, business development, analytics, or project management.
Knowledge, Skills & Abilities:Understanding of marketing strategic frameworks.Experience performing business analysis and synthesizing multiple sources of data into actionable insights and strategic implications.Experience leading cross-functional teams through complex projects.Consumer-first mindset.Passion and accountability to drive growth.Intellectually curious and passionate “self-starter”.Excellent verbal and written communication skills, including strong presentation skills.Ability to work collaboratively, lead, and influence cross-functional teams, all levels of management, and external agency partners to deliver results.Personal initiative and willingness to deal with ambiguity in a rapidly evolving environment.Thorough understanding of general business principles, including effective analytical skills.Project management skills including strong attention to detail.
The employing subsidiaries of Schwan's Company are Equal Employment Opportunity Employers. All qualified applicants will receive consideration for employment without regard to disability, age, race, color, religion, gender, vet status, national origin, or other protected class.
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