Associate Product Marketing Manager
Clover Sonoma - Petaluma, California, United States, 94954![Clover Sonoma](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Clover Sonoma
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Overview
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.About the RoleClover is not your typical CPG company. We have the brand strength of a 100-year-old brand beloved in the community for its quality products and alter ego – Clo – alongside the business strength of an established local company. We have big growth plans in both our base brand as well as innovation, and we hope you will join us on our journey.Based in the most charming small-big town in the North Bay – Petaluma – and reporting to the Director, Product Management, the Associate Product Marketing Manager will drive product management innovation projects, business management, and planning. Excellent time and project management skills are key, as is the ability to be flexible and adapt to situations. We are not a huge corporation and we move quickly - the Associate Product Marketing Manager will need to be nimble and willing to get his/her hands dirty to get things done. You are extremely flexible and enjoy a “high-change” environment where priorities shift from day to day.Our marketing team is small but mighty. Though we are best known for our high-quality milk, Clover has products in over ten categories. This keeps it interesting – we promise you’ll never get bored - but poses challenges as we allocate our marketing messages, bandwidth, and budget. The diverse array of products requires a unique ability to prioritize and collaborate. Our team works hard, but we support each other and we certainly know how to have fun.Salary Range: $85,300 - $100,400 DOEResponsibilities:Product Management InnovationManage weekly NPD meetings to ensure open communication and smooth workflow between marketing and cross-functional teams (e.g., sourcing, QA, regulatory, sales, operations). Develop and monitor project timelines and deliverables for innovation initiatives.Utilize the Stage-Gate process to ensure that all requirements are met and that necessary approvals have been given before proceeding to the next stage of the new product development.Business ManagementMonitor and analyze branded and competitive activity utilizing syndicated data (Nielsen & SPINS), including distribution, SKU performance, pricing, and category trends. Develop recommendations based on findings.Support sales team with product slides and sell sheets for account presentations.InsightsLeverage consumer, shopper, and marketplace data to support defining short-term and long-term innovation strategies across categories.Use consumer, shopper, and marketplace data and trends to develop a deeper understanding of the demographics, psychographics, and behavioral drivers of shoppers.PlanningLeverage brand, consumer, and marketplace data and trends to support the Director in developing an annual plan to closely align the efforts of Marketing and Sales to generate optimal demand for the brand.Execute against annual brand plans to achieve sales and market share goals.What You Bring to the TeamEnergetic self-starter who is strategic and results-drivenHighly detail-orientedPassion for mission-based companies and for building lifestyle brands that consumers loveTeam player who is comfortable with ambiguity + deadline pressuresHighly organized with strong, proven interpersonal skillsOutstanding written and verbal communication skillsStrong analytical skills and financial acumenSelf-confident, collaborative, knowledgeable, and an analytical thinkerOutstanding communication skills, both oral and writtenAbility to anticipate needs, innovate, multi-task, and excel in a fast-paced environmentThrives in an entrepreneurial-like environment, can be scrappy, creative & resourceful while also building structure and processExperience/Education:Bachelor’s degree requiredMinimum of 3-5 years of experience in Marketing or equivalent educational experience. Ideally 2-3 years of consumer-packaged goods experience (Natural Foods or Food and Beverage space preferred)Experience working with syndicated data (ex. Spins, Nielsen, etc.)Familiarity with traditional trade channels: natural, grocery, independents, mass, clubExperience managing and prioritizing multiple projects from concept through completion while working with cross-functional, internal, and external groupsProficient in Microsoft Excel and PowerPointAbout Clover SonomaClover Sonoma is recognized as a leader at the forefront of the dairy industry with their full line of conventional and organic dairy products. The Petaluma-based company in California’s beautiful Sonoma County has always held themselves to higher industry standards and was the first dairy in the United States to become American Humane Certified for the humane treatment of their animals. In addition, Clover holds their partnership of family-owned dairy farms to a higher standard with its own unique Clover Promise of Excellence -- a set of regulations to ensure the highest level of animal welfare, product quality, and sustainability measures are followed. Clover is also known for their involvement in the community and most notably their infamous mascot, Clo the Cow, who’s witty puns and billboards have been delighting Northern California for over 50 years! With a history of ‘do-gooding’ built into their DNA, Clover was proud to become a Certified B Corporation in 2016 - meaning that we use business as a force for good by putting people and planet alongside profit.Clover Sonoma is a proud equal opportunity employer. We value and embrace diversity for the benefit of our employees, our consumers, our products, our community and the planet. We are committed to building an inclusive workplace for everyone. We do not discriminate on the basis of race, color, ancestry, age, religion, marital status, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. All employment is decided on the basis of qualifications, merit, and business need.
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