Marketing Director Value-Based Healthcare
bioMérieux - Salt Lake City, Utah, United States, 84193![bioMérieux](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at bioMérieux
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Overview
Develop, execute, and continually refine a comprehensive strategy that positions our organization as a leader in addressing AMR and advancing AMS practices within the healthcare landscape.Sepsis Management Solutions:
Drive the marketing and promotion of innovative sepsis management solutions, working closely with cross-functional teams to create awareness and understanding among healthcare professionals.Centers of Excellence (COE):
Oversee the COE strategy, collaborating with internal and external stakeholders to ensure best practices, expertise sharing, and optimal utilization of resources in value-based healthcare solutions.Centers of Reference:
Manage and expand Centers of Reference, leveraging these key sites to showcase successful implementations, validate clinical outcomes, and build credibility within the healthcare community.AMS Consultancy:
Lead the development and execution of consultancy services for AMS, providing strategic guidance to healthcare institutions seeking to enhance their antimicrobial stewardship programs.Market Insights:
Utilize market research and data analysis to gain insights into market trends, customer needs, and competitor landscape, informing strategic decisions and positioning.Cross-Functional Collaboration:
Collaborate closely with product development, sales, and clinical teams to ensure alignment of marketing strategies with product capabilities and customer requirements.Team Leadership:
Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment.Training And EducationBachelor's degree in Marketing, Business, Data Science, or a related field; Master's degree preferred.Experience5+ years of experience in strategic planning, marketing, and healthcare solutions, with a proven track record of success.Knowledge, Skills, And AbilitiesStrategic Vision:
Proven track record in developing and executing strategic marketing plans in the healthcare sector, with a deep understanding of value-based solutions.Healthcare Expertise:
Strong background in healthcare solutions, particularly in AMR, AMS, sepsis management, and consultancy services within the healthcare laboratory setting.Leadership Skills:
Exceptional leadership and team management abilities, with a track record of driving teams towards successful outcomes.Customer-Centric Focus:
A customer-first mindset with a proven ability to understand and address the needs of healthcare professionals and institutions.Analytical Acumen:
Proficiency in utilizing data-driven insights to make informed decisions and tailor marketing strategies.Communication Skills:
Excellent verbal and written communication skills, capable of effectively conveying complex healthcare concepts to diverse audiences.Domestic Travel:
25%
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