Campaigns Analyst (Social Media)
Moonshot - Kansas City, Missouri, United States, 64101![Moonshot](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Moonshot
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Overview
About the role:
Moonshot is currently looking for an analytical, creative, and detail-oriented Social Media Campaigns Analyst to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation.
The Campaigns Analyst, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing.
Your responsibilities will include:
Monitoring and analyzing social media trends, including engagement metrics and audience demographicsMonitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.Coordinate with teams to develop ad creatives and messaging that resonates with target audiencesConduct keyword research and analysis to inform advertising strategiesUse analytic tools to track and measure the effectiveness of campaigns and content.Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement.Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.
Requirements
Essential:
Bachelor's degree in Marketing, Communications, Advertising, or related fieldStrong analytical skills with the ability to interpret data and draw actionable insightsFamiliarity with a variety of social media platforms and social media analytic toolsBasic understanding of digital advertising principles and platformsExcellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment.Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of othersInquisitiveness and adaptability, particularly in relation to new technology and the use of social media for researchExcellent written, verbal and interpersonal communication skillsCommitment to Moonshot's missionCandidates will be expected to undertake any relevant security clearance procedures per the needs of clientsIn addition, we require all candidates to be eligible to work in the US and will require proof of this alongside vaccination status. Candidates will be expected to undertake and pass any relevant security clearance procedures per the needs of clients.
Desirable:
Knowledge and understanding of SEO/SEMAdvanced analysis of a wide range of traditional and non-traditional digital platforms and / or professional experience in open-source research, OSINT methods, or threat risk analysisSubject matter knowledge in one of the following areas: violent extremism, hate crimes, human traffickingDemonstrable experience with digital marketing on nontraditional and emerging media and social media platformsFluency in languages other than English
Benefits
Benefits package:
15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage DayFull private healthcare package, including coverage for partners and childrenDental & Vision InsuranceLife & Disability Insurance24/7 access to free counseling via our Employee Assistance Program3% matched 401k contributionsGenerous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leaveAll permanent employees are granted share options upon employment
Salary: $50,000 - $70,000 depending on skills and experience.#J-18808-Ljbffr