Lifecycle Marketing Manager
The Hired Guns - New York, New York, us, 10261![The Hired Guns](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Candidates should take the time to read all the elements of this job advert carefully Please make your application promptly.The backstory on the organization and why they need to hire you!An eco-first, rapidly-scaling D2C haircare startup is looking for a strategic Lifecycle Marketing Manager to optimize and execute campaign strategies across channels. With the goal of driving customer adoption, engagement, and re-engagement, you will execute end-to-end campaigns via email, SMS, paid retargeting, and push notifications. This includes building flows and integrating digital marketing, e-commerce, and CRM software platforms. This role is all about testing, learning, and refining all personal journeys while staying on top of industry trends and best practices.Why You?How you’ll know if you’re a fit…You have 2+ years in a digital marketing position with a focus on audience segmentation and email marketing. You have experience running campaigns on CRM platforms like Iterable or Klaviyo and have worked in e-commerce platforms as well as Google Analytics. You think strategically about customer journeys for B2C and B2B spaces, using behavioral insights to create and establish personalized relationships with customers. You naturally comb the competitive landscape and explore ways to apply your findings. A driven self-starter, you have strong attention to detail, the ability to prioritize effectively, excellent multitasking, and a positive, can-do attitude.The Inside SkinnyWhy you should quit your job right now and join this organization!Ready to manage lifecycle marketing at a hot D2C start-up? This is a rare opportunity to join a super-hot brand with crazy customer engagement and help them deepen their consumer loyalty roots even further. In addition to being part of an exciting brand, you’ll get the chance to work with highly energized and collaborative colleagues while learning from some of the best retention marketers in the business.The Hired Guns does not and will not discriminate in considering and referring candidates for employment, or in its treatment or advancement of its employees, and will not tolerate harassment, on the basis of race, color, religion, gender (including gender identity and expression), sexual orientation, national origin, age, disability, or any other status protected by applicable federal, state or local law.
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