Marketing Manager- Refraction
Topcon Healthcare - Trenton, New Jersey, United States,![Topcon Healthcare](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Topcon Healthcare
Overview
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Overview
Develop and implement annual marketing plans to drive product line success.Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed.Create and execute commercialization plans.Foster KOL relationships and a deep understanding of customer needs and business models to be able to infuse voice of the customer into company plans.Ensure customer satisfaction by proactively soliciting feedback.Effectively commercialize new products and product updates.Create strong positioning statements and selling messages.Produce effective sales aids and clinical marketing collateral to support selling efforts.Collaborate with Marcom and Digital teams to develop successful lead generation programs.Support sales and customer training efforts with product content and deliver training as needed.Initiate and execute creative projects to accelerate market interest in key products.Develop project briefs (including messaging) for key projects related to assigned product portfolio.Provide information for management by preparing special analyses and reports as requested.Support product line demonstrations and sales efforts at key trade shows.Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses.This job requires 30% overnight travel, often including weekends.This position will be remote.Preferred Qualities And Experiences
High-level analytical skills and an ability to think strategically to solve complex business problems.Ability to engage in in-depth clinical conversations as it relates to product.Ability to manage multiple projects simultaneously and update priorities as needed.Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers.Strong clinical writing skills.Experience in eye care market.BA/BS required.5+ years of medical industry or eyecare clinic experience.
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