Director, Marketing and Communications
Progress Rail Services - Albertville, Alabama, United States, 35951![Progress Rail Services](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Progress Rail Services
Overview
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Overview
PRS Facility Location:
Albertville, AL (PRSC Corp HQ) - 001
Job Purpose:
Creates, implements and executes the overall business-to-business marketing and internal- and external- communications strategy for Rail Division to increase sales, establish brand awareness and consistency, and drive employee engagement.
Req ID:
9601BR
Company Description:
Railroads transport goods and people millions of miles every day. At Progress Rail, we believe in going the distance with them. We are looking for talented and innovative team players to address the challenges of the rail industry today, ensuring success for the future. Build a long-term career with opportunities for growth and advancement as part of a vibrant network of close to 200 global locations. Our innovative team members work together to forge the bridge between ideas and success!
As a Caterpillar company, Progress Rail is an integrated rolling stock and infrastructure provider, delivering a full range of products and services to domestic and international railroad customers. Our customers enjoy one-stop shopping and comprehensive railway solutions – whether it rolls on the rail or is the rail itself. From locomotives, transit, freight cars and engines, to tracks, signals and advanced technology, we ensure customers can count on us to meet their needs.
Learn how we keep our customers rolling by following us on Facebook, Twitter, Instagram, YouTube and LinkedIn, and by visiting progressrail.com .
Education / Training:
• College (B.S.) degree from an accredited university.
Job Title:
Director, Marketing and Communications
City:
Albertville
Key Job Elements:
• Analyze market trends and data, identify product and service positioning opportunities and develop strategies to effectively communicate the customer value proposition;
• Collaborate closely with business unit leaders to understand both short- and long-term strategic goals and priorities, as well as to develop a deep understanding of Rail Division’s products and services; and develop and implement an overall marketing strategy to achieve those objectives;
• Gather, analyze and report information on industry, customer and competitive activities as well as market structure and trends to Rail Division business unit leaders;
• Lead marketing strategy, trade show and event support, digital marketing content creation, creative development, public relations and employee communications;
• Manage multiple media communications programs to promote Rail Division’s products and organizational presence in marketplaces consistent with organizational objectives;
• Develop the marketing mix across various channels including public relations, social media, events, media strategies, trade shows, etc.;
• Coordinate the company’s employee engagement efforts;
• Develop and implement employee communications strategies, including email, website, digital signage, and presentation materials to deliver key messages;
• Develops ROI metrics and dashboards to measure and improve effectiveness of all marketing and industrial relations efforts.
Qualifications and Experience:
• 10+ years experience in business-to-business marketing, communications strategy and sales;
• Knowledge and experience within the rail industry a plus;
Skills needed:
Customer Focus, Effective Communications, Problem Solving, Relationship Management, Judgment and Decision Making, Creativity, Strategic Thinking, Promotion and Marketing Communications.
EEO:
Equal Opportunity Employer – Race/Color/Sex/Religion/National Origin/Sexual Orientation/Gender Identity/Vets/Disabilities
Benefits:
Competitive Salary
401(k) plan with up to 6% company match (no waiting period with immediate vesting)
Medical/Dental/Vision/Life/Disability Insurance
Supplemental Accident, Critical Care, and Hospital Insurance available along with an HDHP and HSA with seed money
Flexible Spending Accounts
Paid Vacation
Paid Holidays
Paid Time-Off (PTO)
Employee Assistance Plan
Education Assistance Program
Employee Recognition Programs
Site specific Production and Incentive Plans
Site specific Step and Skill Level Wage Adjustment Plans
Site Specific Relocation and Sign-on Bonus Programs
*Benefits eligibility varies by job position, full-time/part-time and regular/temporary status. The provisions of the plan documents control such benefits.
Job Category:
Marketing, Sales and Service
Work Location Options:
Albertville, AL - Eligible for relocation assistance
State::
Alabama