Performance Marketing Manager
Topaz Labs - Dallas, Texas, United States, 75215Work at Topaz Labs
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Overview
Like the look of this opportunity Make sure to apply fast, as a high volume of applications is expected Scroll down to read the complete job description.What you'll do
Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaignsManage online advertising campaigns across various channelsOptimize advertising budgets to achieve ROAS goalsAnalyze data and prepare reports on campaign effectivenessBuild creative and effective keyword and search advertising campaignsImplement conversion strategies and improve marketing resultsResearch and analyze competitors and identify new promotion opportunitiesCoordinate external advertising agency activities when neededTest new marketing tools, new ideas, new solutionsAbout you
5+ years of experience in conducting online search and keyword marketing campaigns, ideally managing teams and/or agencies spending 100k+ per monthAbility to analyze marketing data (e.g., Google Analytics, Rockerbox)Ability to manage advertising budgets and optimize non-brand keyword campaignsStrong understanding of advertising platforms such as Google Ads, Meta, and LinkedInAnalytical thinking and ability to test and iterateCreativity and ability to create effective advertising contentAwareness of trends and innovations in SEM marketingReadiness for continuous improvement and professional developmentAbility to conduct competitive analysisExperience in e-commerce is a plusExperience in photography or videography is a plus (but not required)
This is a unique role for the right person to apply their marketing leadership to accelerate an already high-growth company. We offer a strong base salary plus significant ownership that scales with the company's growth. We also offer 100% covered medical, dental, and vision for employees, 15 days annual PTO plus holidays, and 401k matching. This is a full-time on-site role in Dallas, TX, and we will ask you to relocate if you're not in the area.
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