Senior Manager - Lifecycle Marketing
Teramind - New York, New York, United States,![Teramind](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Role ResponsibilitiesSpearhead the ideation, planning, and execution of large-scale lifecycle campaigns to generate and accelerate sales opportunities and revenue.Identify customer pain points, develop solutions to enhance the user experience, and gather continuous insights to inform campaign strategy and improvements.Utilize marketing automation tools, behavioral analytics, and machine learning methods to create tailored experiences for users at scale.Develop and execute iterative testing plans to consistently improve campaign performance.Focus on critical performance metrics (MQLs, SQOs, pipeline, revenue) by assessing success, refining against established goals, and providing regular performance reports.Examine industry trends, derive actionable insights, and share significant findings throughout the organization.Partner with various teams, including Customer Success, Product, Engineering, Sales, and Marketing.Requirements8+ years of relevant professional experience.Extensive understanding of email marketing best practices and growth marketing strategies.Strong verbal and written communication abilities.Proficiency and experience in product marketing, especially with multi-dimensional SaaS products, and SMB to Enterprise customer bases.Experience in generating demand for sales teams, with a solid grasp of sales concepts, processes, and metrics.4+ years of experience in email marketing and CRM, particularly focusing on lifecycle management.2+ years of experience in B2B SaaS marketing roles.Experience with HubSpotPreferred Qualifications
8+ years of email marketing and CRM experience.5+ years of experience in B2B SaaS marketing.Prior experience working in CybersecurityBenefitsAt Teramind, we're a collaborative, forward-thinking team where new ideas come to life, experience is valued and talent is incubated.High-quality health benefitsRetirement Plan with employer matchCareer-growth opportunitiesFlexible Time Off and Paid Time Off benefitsProfessional development budgetAbout our recruitment processWe don’t expect a perfect fit for every requirement we’ve outlined. If you can see yourself contributing to the team, we want to hear your story.You can expect up to 4 interviews. In some scenarios, we’re able to streamline the process to have minimal rounds.
All roles require reference and background checksTeramind is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration without regard to race, age, religion, color, marital status, national origin, gender, gender identity or expression, sexual orientation, disability, or veteran status.