Digital Marketing Manager, Member Engagement
First Book - Washington, District of Columbia, us, 20022Work at First Book
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Overview
–The Manager guides the structure of programs and their communication campaigns to ensure all touch points with our membership are user friendly, impactful, and relevant for educators serving kids from low-income families. Many initiatives include developing and then marketing free resources and tools that support practitioners as professionals. The Manager supports initiative & resource development by:o Identifying success metrics that ensure funded campaigns accomplish First Book partner goals, advance our mission, and provide a
valuable, positive experience for members.o Working alongside corporate and non-profit partnership managers to guide programs from ideation through to impact reporting.Multi-Channel Marketing
– We seek a creative communicator with strong design and marketing skills. The Manager works alongside the Senior Director of Member Engagement to create and execute robust marketing plans that drive awareness and usage of First Book’s products, resources, and opportunities. The Manager drives successful marketing by:o Creating content and campaign elements/assets for multi-channel campaigns with support from the team (ex: email, digital ad creative, and SMS using Photoshop, Canva, etc.)o Developing communication strategies to promote new resources and initiatives through paid Meta and Google ad placement, content marketing, SMS campaigns, direct mail, email marketing, etc.o Monitoring campaign performance metrics, spotting trends, and implementing adjustments accordingly.Qualifications:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required:Experience both planning and creating design assets for successful multi-channel marketing and communications campaignsA passion for First Book’s mission that is visible and contagiousExcellent copywriting and written communication skills with a sharp eye for detailGraphic design skills and visual creativityStrong project management skillsStrong interpersonal skills and the ability to spark, cultivate, and grow relationshipsFlexible and adaptable, motivated by a fast paceWorks effectively in a collaborative team environmentWorks well at both the strategic level (using data and creativity to come up with innovative ideas for growth) and at the tactical level (executing campaigns within marketing tools, analyzing impact, solving problems)Takes a positive, solution-oriented approach to opportunities and challengesEducation and/or Experience:4+ years of work experience in communications or digital marketing required.Experience managing performance-oriented paid social media campaigns, such as Meta and/or Google Ads required.Proficiency with graphic design tools such as Photoshop or Canva required.Experience with Pardot (Salesforce), Marketing Cloud, Constant Contact, or another similar email platform preferred.Experience with external client/partner relationship management preferred.