Creative Services Director
Central Washington University - Ellensburg, Washington, United States, 98926![Central Washington University](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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Central Washington University is recruiting a Creative Services Director to join our University Relations team in Ellensburg, Washington. This role is an important member of our team as they enhance the vision for the University. The role is a campus-based position, which means you get to see the lives you are impacting. We're offering a salary, depending on experience, from $59,068 - $75,358 annually plus the awesome CWU benefits.Who we are:We are a team of individuals committed to Changing Students' Lives. No matter what job, each of us plays a part in supporting and empowering our students to fulfill their dreams.Working in higher education provides career growth and career choice. Think of a university campus like a mini city, operating across 380 acres. You'll find diverse academics, libraries, athletics and sporting events, full service and quick serve dining, conferences and events from small to large, recreation centers, housing, health services, police and public safety for the campus population of ~10,000 students.Central Washington University has been named a Fulbright U.S. Scholar Program Top Producing Institution for the 2022-2023 academic year. In addition, for the seventh time in eight years, CWU is a recipient of the prestigious Higher Education Excellence in Diversity (HEED) Award from INSIGHT Into Diversity magazine. Come join us on our journey to encourage, inspire, and create spaces where all identities thrive on campus.Tour our campus in Ellensburg here. www.youtube.com/watch?v=HjdhOegDa9AThe CWU Division of University Relations is made up of marketing, communications, and creative professionals who are committed to promoting the university and elevating our brand. Our experienced team of professionals helps faculty, staff, students, and alumni share their successes, opportunities, and discoveries to key audiences. We also facilitate crisis and emergency communications and work with local, state, and federal government agencies to help advance our legislative priorities.www.cwu.edu/university-relations/What we offer:Our investment in you begins the day you join our team, a healthy and successful future for you is important to us. We offer medical, dental, life and disability insurance, retirement and optional savings plans, tuition assistance for you and your dependents, discounts across town, an employee assistance program for individualized counseling, and a wellness incentive program. Learn more: Benefits, Perks, and Leave.The Role:The Director, Creative Services is a visionary and an executor of vision. They are responsible for working collaboratively and inclusively in generating big ideas and then ensuring they are executed well. They need to be able to think outside the box and work with cross-functional teams to produce creative solutions to problems and execute those solutions. The creative director values creativity and can fuse creative expression with brand messaging to develop clear, cohesive, and striking assets for CWU.They are adept at identifying obstacles and fostering the partnerships and support to work through them. They are familiar with the latest technologies and bring a learner mindset in the integration of new tools and applications. The Creative Director is responsible for communicating strategic goals into actionable design solutions, engaging with the executive director of marketing and branding, direct reports, and others, as appropriate, to establish conceptual and stylistic direction.Working with functional and project teams across the department, the Director, Creative Services leads the development, implementation, and maintenance of a comprehensive brand management system, including the facilitation of project teams responsible for the design and production of creative assets that feed the university's integrated marketing plan. The Director also supervises a team of graphic designers and videography and photography professionals collectively functioning as the Creative Team. This position guides the Creative Team's day-to-day activity on assigned creative projects and ensures the sustained communication with clients to ensure brand consistency, timely deliverable completion, high-quality creative assets, and, ultimately, client satisfaction. The Director, Creative Services collaborates with department managers in a consultative manner to devise strategic, brand consistent creative project plans in support of unit-level and university-wide goals. Working collaboratively with the other departments within University Relations, including Marketing, Strategic Communications, and Web Services among other units, the Director, Creative Services ensures seamless creation and delivery of high-quality and brand-aligned assets for the university. The Director also holds a pivotal role in developing educational and support resources to promote university-wide brand adoption. This role demands professional, fluid communication and ability to work at a fast pace, empower teams, and assure projects are delivered on time and within scope and budget. All employees are expected to support CWU's commitment to diversity and to bring and support inclusion into the university environment.
Job Duties
Brand Management- Facilitates the development, implementation, maintenance, and continuous improvement of a comprehensive brand management system for Central Washington University.- Partners with the Executive Director of Marketing and Branding on the development, execution, maintenance, and continuous learning and improvement of the university-wide comprehensive integrated marketing plan.- With a learner mindset reinforced throughout the Creative Team and across the department, assesses project performance using appropriate tools and techniques.- Leads the effective execution of a project management structure within the Creative Team, in support of department- and division-wide quality assurance processes. Project management execution will include:facilitating the definition of project scope, goals, stakeholders and deliverables;defining project tasks and resource requirements;developing project plans, schedules, budgets, and assemble and coordinate project staff;providing direction and support to project team;assuring work is appropriately reviewed internally before presentation to client and delivery to printer, placement agency, etc.;routing and receiving proofs and samples;monitoring and assuring timely project progress reports to all stakeholders;implementing and managing project changes and interventions to achieve project objectives.- Assists in the development and monitoring of vendor contracts.- Ensures resource availability and allocation.- Oversees the university's licensing process.
Personnel/Supervision- Demonstrates an equity-minded leadership style that contributes to a richly diverse and inclusive team environment with a warm and welcoming organizational climate in support of the university's vision, mission, and values.- Supervises the Creative Team composed of graphic designers and digital media specialists (photography, videography).- Fosters collaboration and positive conflict resolution among team members.- Collaborates with University Relations administrators to optimize division performance, prioritize projects and set timelines.- Actively engages in recruitment and hiring new employees.- Clearly defines performance expectations, ensure accountability, and provides ongoing informal feedback, coaching, and mentoring. Conducts formal performance evaluations.- Ensures employees have necessary resources.- Oversees and directs the work of staff; serves as mentor, coach and leader, and resolves complaints or issues.- Promotes professional development opportunities.- Develops and fosters supportive working relationships, motivation, and engagement.- Communicates information to staff on an ongoing basis to influence staff engagement and to be a part of a larger community.- Takes corrective action in a timely manner.- Recognizes and rewards employees for good performance.- Schedules employee work hours/shifts; monitor hours worked; approve payable time and absence requests.- Adjusts leadership style as needed to achieve results.- Recognizes value of and promotes diverse workforce. Values and encourages diverse perspectives, creativity and teamwork.- Other duties as assigned
Minimum Qualifications
Bachelor's degree in art/design, multimedia/video/photo, or related field.Experience meeting deadlines for projects that incorporate graphic, text, and other content.Knowledge of project management techniques and tools.Extraordinary client relationship and management skills.Evidence of effective personnel management.Excellent time and communication management skills.A keen eye for dynamic and brand-consistent graphic design, video, and photo assets.Highly organized with a keen eye for details.Understanding of production processes on many platforms.Ability to work in a fast-paced environment.Energetic, motivated, and resourceful.Preferred QualificationsMaster's degree in art/design, multimedia/video/photo, or related field.Familiarity with project management beyond development of marketing and promotional materials: video production, events, implementation of software, etc.Knowledge of Adobe Creative Suite.Mid-level graphic design, layout, and typography skills.Understanding of university services and departments, the roles and motivations/needs of the staff in those departments, and how teams must work together to develop the best solutions for our clients.Familiarity with project management software.Ability to incorporate multicultural perspectives and issues into everyday conversations.Life experiences that demonstrate an ability to contribute to CWU's commitment to inclusion and diversity.CompetenciesAccountability/Dependability:
Accepts responsibility for quality of own work; acknowledges and corrects mistakes. Shows up on time, meets standards, deadlines and work schedules.Judgement:
Makes timely, informed decisions. Analyzes options and determines appropriate course of action.Teamwork:
Promotes cooperation and mutual support to achieve goals. Encourages participation and mutual support.Adaptability/Flexibility:
Responds positively to changing business needs and responsibilities. Adapts approach and methods to achieve results; recovers quickly from setbacks and finds alternatives.Commitment to Diversity:
Recognizes the value of diversity and helps create environment that supports and embraces diversity.Don't meet every single requirement? At CWU we're dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every requirement, we encourage you to apply anyway. This may be the job for you!
Pay, Benefits, & Work Schedule
Salary
: This position has a minimum annual salary of $59,068 and maximum annual salary of $85,648. The Hiring Department's expected hiring range is $59,068 - $72,358. In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the hiring range is based on the candidate's current experience, education, skills, and abilities related to the position.Schedule/Appointment
: Monday - Friday, 8:00am-5:00pm (1 hour lunch)Working Conditions
: Work is performed in an indoor office setting with frequent in-person interactions. It is essential to be able to remain at a desk/computer workstation for prolonged periods of time, perform extensive data entry and other computer-related tasks and create/maintain filing systems for departmental records. Some evening or weekend work and/or occasional travel will be required.Benefits
:
CWU offers a comprehensive benefits package including medical and dental insurance, retirement and optional savings plans, life and disability insurance, along with vacation and sick leave plans depending on employment classification. For additional information please visit
Benefits, Perks, and Leave
.An employee of CWU may be eligible for the Public Service Loan Forgiveness Program if the employee has student loans. To learn more, visit:
https://ofm.wa.gov/state-human-resources/public-service-loan-forgiveness-program
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