Digital Marketing Officer, Web
Action Against Hunger - New York, New York, us, 10261Work at Action Against Hunger
Overview
- Apply
Overview
Delivers website-related fundraising strategy, increased revenue growth, increased brand awareness, and user engagement, stewarding a high-performance website across decentralized subject matter experts and contributors.KEY ACTIVITIES IN YOUR ROLE WILL INCLUDE
Digital Marketing StrategyWork with the Digital Lead to execute an online marketing strategy with the primary goals of increasing online fundraising revenue, engaged constituents, and brand awareness. Particularly with an eye on the website’s part in the donor journey as a conversion and communication tool.Oversee conversion rate optimization (CRO) for the website.Analyze website and digital performance metrics.Create visualizations and dashboards to share metrics data.Manage goals and key performance indicators and monitor data to drive success.Maintain customized monthly analytics and revenue reports.Own and update digital team dashboardsOwn and update systems integrations between website, fundraising tools, CRM, and other platforms in coordination with the Fundraising Systems team.Website AdministrationManage external digital agencies working on website development and maintenance and conversion rate optimization.Manage website user profiles.Field user questions related to the website.Train organizational team members on making website updates.Approve new website content.Oversee Content Governance for the website.Make website updates.Lead testing efforts for the website. including Quality Assurance testing of new website components and functionality before they are released.Content CreationCreate and publish fundraising content on the website including campaign landing pages, slideshows and surveys, peer to peer fundraising pages, symbolic giving pages etc.Oversee UX and functionality improvements for the website.Graphic design and coding assistance for in-house digital fundraising assets - including website pages and emails.Other Duties as RequiredDO YOU MEET THE PROFILE REQUIRED CRITERIA?
Required QualificationsBachelor’s Degree preferred3-5 years of website administration and content management experience. Digital marketing/fundraising experience preferredRequired Skills and ExperienceStrong vendor management expertiseWebsite content governance/content strategy experience preferredExcellent analytical skills using web metric data to make data?driven decisionsFront end graphic design experience preferred, including intermediate skills in Photoshop, HTML and CSSConversion rate optimization testing experience preferredProven organizational and project management skillsExperience with data dashboards and data visualizationCreative thinker with excellent problem-solving skills and a real “can do” attitudeAbility to work in a fast-paced environment and be flexible and able to juggle multiple projects concurrentlyExcellent editorial and writing skills; ability to spot typos and grammatical errors on external facing website contentExperience coding cross?client compatible email templates preferredKnowledge and hands?on experience with online fundraising platforms like Funraise or Classy and CRMs like Salesforce or Raiser’s Edge preferredEffective communication skills