Senior Manager, Product Marketing - Digital Strategy
Salesforce - Seattle, Washington, us, 98127![Salesforce](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
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Overview
Develop and update strategic plans based on business priorities, industry trends, and customer insights.
Use digital strategy initiatives to improve engagement and lead generation in alignment with business goals.
Develop digital KPIs in partnership with the business and create a strategy to improve digital experiences to meet those goals.
Monitor and update website content to ensure ongoing compliance, relevance, and accuracy.
Work closely with marketing digital counterparts to keep the product content accurate and engaging. Strive for continuous improvement in SEO.
Represent Cloud Digital Marketing and be the go-to source of information for larger digital initiatives such as the WordPress Migration, component rollouts, etc.
Advise leaders on digital opportunities and priorities.
Act as a resource and subject matter expert for partnering teams.
Continue to refine role/team scope as opportunities present themselves.
Suggested Experience
Hands-on experience delivering web product, SEO, and customer story content.
Understanding of key web metrics and levers to pull to optimize experiences.
Ability to think like an end user and make design decisions that balance user experience and business needs.
Knowledgeable about the Salesforce product ecosystem.
Ability to thrive in a fast-paced, evolving environment.
Ability to understand and drive creative and technical conversations to action-oriented solutions.
Experience working with internal and external creative and digital delivery teams.
Compensation and Accommodations
If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form.At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more.For Washington-based roles, the base salary hiring range for this position is $15,300 to $206,700.
Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.#J-18808-Ljbffr