Senior Analyst, Media Analytics
Publicis Groupe - Chicago, Illinois, United States, 60290Work at Publicis Groupe
Overview
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Overview
Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.Responsibilities:Help drive day-to-day research and analytics efforts while delivering high impact, actionable insightsExecute consumer, media, brand, and market research that will drive the client’s businessSynthesize and provide clear visualization of insights surfaced by mining advertising and client dataReport on key metrics for campaign effectiveness and develop key findings for optimizationDevelop and analyze media and brand targets that inform media strategiesApply syndicated research and proprietary agency resources to client’s businessEvaluate new and potential data partners to identify the best resources and approachesProactively educate internal and external clients on research, tools, and approachesCraft POVs for internal and external knowledge sharingQualifications
Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights1+ years in media/marketing research, consumer insight, business consulting, or advertising analyticsExperience with quantitative or qualitative research and working with large data sets to create insightsFamiliarity with syndicated and customer data environmentsKnowledge of statistical software packages and coding languages (e.g. SAS, SPSS, R, Python) a plusProficiency in Tableau, GoodData, Datorama, SQL a plusStrong communication skills both written and verbalCompetency in Microsoft Office Suite with intermediate to advanced understanding of ExcelAdditional Information Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:Paid Family Care for parents and caregivers for 12 weeks or moreMonetary assistance and support for Adoption, Surrogacy and FertilityMonetary assistance and support for pet adoptionEmployee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balanceTuition AssistancePaid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and moreMatching Gifts programsFlexible working arrangements‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)Business Resource Groups that support multiple affinities and alliancesThe benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
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