Sr. Marketing Analyst, Talent Acquisition
Intuit Inc. - Mountain View, California, us, 94039Work at Intuit Inc.
Overview
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Overview
Design, analysis, and interpretation of projects from data requirement gathering to data processing, prototyping, modeling, and recommendationsCollect, analyze, and interpret complex data sets from various sources to derive insights and identify trendsIdentify opportunities for improvement and streamline processes through automation and leveraging technologyCommunicate project status, progress, risks and updates to stakeholders and senior leadershipSupport the preparation of reports, presentations, and recommendations to support marketing insights socializationConstruct, manage, and communicate detailed reports and visualizations to provide insights and demonstrate marketing impact and investmentUse data models and logic created by Marketing Data Scientist/Architect to build and maintain marketing funnelsOffer decision making support and recommendations to talent marketing team, based on data driven analysisSupport complex ad-hoc projects and initiatives as required, demonstrating flexibility and adaptabilityMinimum Requirements
5+ years related work experience in the marketing analytics spaceBachelor’s or Master’s degree (in a quantitative field preferred) or equivalent work experienceAdvanced proficiency in SQL, Testing, and Data Visualization Tools (Tableau/Qlik)Experience with enterprise marketing automation platforms and relationship marketingStrong understanding of marketing channels, including email, paid social, SEM, SEO, direct mail, events, etc.Experienced in ETL, integrating data from various sources (Data Lake, third party data, CRM, etc)Experienced in web analytics (Adobe Analytics, Google Analytics) a plusStrong problem-solving skills, ability to structure problems into an analytics plan, execute and provide final solution and insightExperience with synthesizing large scale data sets to generate insights and recommendationsTrack record of using data and insights to drive change and implement new initiativesStrong communication skills, ability to clearly articulate insights to a wide range of audiences (technical & non-technical)Strong program management and organization skills and ability to manage multiple projects and work with multiple business partnersIntellectual curiosity, flexibility, and high attention to detailThrives in a fast-paced work environment, prioritizing and executing on the most critical projects
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