Senior Global Marketing Manager - Lashes
Kiss Products - Port Washington, New York, United States, 11050Work at Kiss Products
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Overview
Job Description:
Essential Functions:
Cultivate productive relationships with sales and agency leadership to ensure product integration across various consumer touchpoints and marketing programs.Provide valuable input into product development and service offerings and actively contribute to their creation to launch in store and on-line, and performance tracking in target markets.Formulate, maintain and execute effective marketing strategies that align with the organization's key objectives.Development of comprehensive advertising campaigns, working with both internal and external creative agencies, in support of all A Launches.Execute comprehensive and cohesive online and offline marketing initiatives including media, email, print, social media, influencer marketing, PR, company websites, brand awareness campaign and promotional displays.Responsibilities:
Marketing
Develop annual brand plans to drive key business objectives and actionable results.Execute compelling marketing campaigns by leveraging insights from current market trends and from previous campaign results.Develop new product launch plans, emphasizing key benefits and messages for use by PR, Marketing and Sales. Craft relevant launch and promotional materials.Create and oversee impactful influencer campaigns, ensuring the achievement of target KPIs.Lead content creation for corporate marketing collateral, website, blog, social media, and various other platforms.Work collaboratively to develop press releases, sales and retailer presentations and account calls and PR events.Track consumption of business segments and shipments vs annual goals. Internal reporting on new product progress.Competitive reportingManage 1-2 direct reportsProject management
Take ownership of all project facets, encompassing deadline adherence, time management, contingency planning, approval processes, budget management, campaign analysis, and monitoring procedures.Define and communicate the project scope, strategy, and objectives clearly to internal clients, the production team, and key leadership. Report on progress.Oversee the creative production of marketing assets for both online and offline channels, including graphic design, video production, and web development. This involves guiding the process from initial concept brief writing to the final product and execution.Market Research and Competitive Intelligence
Track the products and services offered by key competitors; communicate products and services differentiation to sales and provides input to senior leadership. Conducts product and field audits quarterly and competitive PR and Social sweeps.Conduct consumer research of both brand equity and new product conceptsRequired Skills / Special Qualifications
Creative thinker, excellent listener and communicator13+ years of professional marketing experienceStrong communication and presentation skillsAbility to communicate with all levels of an organization comfortably.Ability to manage multiple projects with varying priorities at one time -to deliver results on time and in or under budget.Experience working closely in sales, internal creative and internal social and digital operations.Experienced with web conferencing tools, expert-level proficiency with Microsoft Word, PowerPoint, and ExcelIntuitive, Proactive, Collaborative, Leader, Driver, Creative Problem Solver, Analytical and VersatileAbility to travel (3-4x a year)A Master's Degree in Marketing is highly preferred.Beauty experience is preferredWe offer a competitive benefits package!(*Eligibility may vary.)
401(k) Savings Plan
Premium Medical Insurance Coverage
Year-end Bonus Plan
Paid Time Off (PTO) based on seniority
Paid Holidays
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Friday
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires*
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements*
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program)*
Vehicle Perks*
The anticipated compensation range is91,000.00 - 172,000.00 USD AnnualActual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Kiss Nail Products, Inc., or Kiss Distribution Corporation or Ivy Enterprises, Inc., or AST Systems, LLC, or Red Beauty, Inc., Dae Do, Inc. (collectively, the "Company") is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.