Marketing Manager- Paid Search
The Bradford Exchange - Niles, Illinois, United States, 60714![The Bradford Exchange](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at The Bradford Exchange
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Overview
The Bradford Exchange, part of The Bradford Hammacher Group family of brands, is a world leader in new product development. We have been selling joy for the last 50 years! Our global organization consists of 8 business divisions ranging from jewelry, apparel, collectible coins, home decor to holiday and so much more. We concept, create, design and market our creative products directly to our customers, and leverage licenses with the biggest names in entertainment and sports to bring unique and curated products to our customers across the globe.
We're currently seeking a
Marketing Manager-Search
who will be responsible for the strategic marketing analysis, optimization, and execution of paid search campaigns across Bradford’s network of eCommerce sites against A/S and sales goals. Will also oversee the management of Bradford’s Marketplace (Amazon and eBay) channel and contribute to sales growth. Will be responsible for training others, heading search & cross-functional team projects/meetings, presenting to senior management. Will supervise 1-2 Marketing Associates and/or Marketing Specialists. Could also manage team intern(s), temporary help, or cross-corp apprentice based on team resources.
How You Will Contribute:Develop, analyze, create, and optimize large complex paid search marketing campaigns against sales and A/S goals and identify profitable expansion opportunities. This role will also lead the planning of holiday promotions, communicate with our internal division contacts, and manage relationships with our vendor partners.Oversee the management of the Marketplace (Amazon / eBay) channel. Address and resolve urgent issues like performance notifications and suspensions. Buildout, manage, and optimize Sponsored Product Ad campaigns. Collaborate with Bradford’s Marketing, Customer Service, Order Processing, Creative, and IT Teams to maximize results.Create analytical reports pertaining to campaign performance, provide recommendations to achieve strategic goals against KPIs, and present to senior management and cross-functional groups.Research paid search and marketplace trends and advancements within the industry to identify new betas and testing opportunities to present to team.Manage direct reports to handle all responsibilities. Plans and organizes department tasks. Plans, assigns, checks, and approves work. Conducts performance evaluations and makes recommendations regarding unsatisfactory employees.Works with temporary agency in obtaining temporary staff and report on performance and attendance issues. Instructs and trains in methods and procedures.Perform monthly accounting reconciliations. Assist with development of budgeting, forecasting, and analysis of the overall channel performance.What You Will Bring And Skills That Excite Us:4-6 years’ experience.2+ years’ experience as an Assistant Marketing Manager, Senior Marketing Specialist, or similar role.Comprehensive knowledge of managed digital media channel.Review and effectively optimized assigned digital marketing campaigns against A/S targets.Work independently on assigned tasks with excellent attention to detail.Plan and collaborate with cross-functional teams to achieve shared strategic goals.Strong oral and written communication skills.Demonstrated an ability to effectively lead and supervise a team.Desire to diversify skillset to learn other platforms that help drive overall business.The Bradford Exchange is an Equal Opportunity Employer.#J-18808-Ljbffr