Marketing Manager, Product Marketing
Strategic Education, Inc - Cambridge, Minnesota, United States, 55008![Strategic Education, Inc](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Strategic Education, Inc
Overview
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Overview
This role collaborates with cross-functional teams and agencies on communications and promotional strategies, communicating the value of our programs to prospective students, B2B audiences and alumni. In this role, s/he manages the integration of marketing strategies across channels like media (i.e. Paid Search, Aggregator, Social Media), website, email marketing, referral, and enrollment services, functions as subject matter expert, and partners with channel owners to optimize messaging and conversion. The MM possesses a deep understanding of his/her priority products, target market(s), value propositions, and competitive environment. S/he is able to translate business strategies and insights into marketing strategies that drive awareness, consideration and differentiation in the market. The MM partners with teams across marketing, sales and business teams to effectively bring new products to market, and develops key messages and claims that drive conversion. S/he uses analytics to generate business performance insights and trends, and helps make recommendations that drive growth throughout the marketing funnel.
Essential Duties & Responsibilities
Acts as the marketing SME for:ProductsTarget market/audienceValue propositions and differentiatorsKey messagesResponsible for partnering with channel owners and strategy teams to implement vertical-specific initiatives and meet KPI goals. Partners include:Media (i.e. Paid Search, Aggregator, Social Media)Brand MarketingWebsite / Digital ExperienceCreativeB2B / EmployerMarket Research and InsightsFacultyAdmissionsPartners with Analytics, business partners, and channel owners to understand business performance and proactively make recommendationsReports performance and tracks all initiatives and suggests optimizations to deliver on brand and business KPIsCrafts consistent and compelling narratives across channels, maintaining strong messaging hierarchy and effective content strategy plansBuilds content to showcase a differentiated story with compelling business resultsPartners with Creative and Brand internal teams and agencies to ensure proper product representation in brand campaignsLeads the creation of new claims and subsequent legal review process necessary to bring them to market effectivelySupports strategic partnerships with associations and other key organizations and creates new marketing channels
Job Skills
Excellent project management skills with the ability to generate high-impact ideas, clearly prioritize, manage multiple projects simultaneously, and a bias for action and to drive projects to completionStrong business acumen with the ability to provide consultative and diplomatic guidance and support to others to elevate the quality of individual work stream plansAbility to analyze results and make recommendations on improvements and new initiativesExcellent communication skills and ability to build relationships with all levels of stakeholders and personalitiesComfortable in a fast-paced, ever-changing and sometimes ambiguous work environment
Work Experience
4-6 years of experience in a marketing role preferred
Education
From an accredited institution, Bachelor’s degree required
Other
Typical hybrid office setting with 2 days a week required in office.Mobility within the office, including movement from floor to floor.Travel via plane, car, and metro may be required to perform this job.Must be able to work more than 40 hours per week when business needs warrantAccess information using a computer.Effectively communicate, both up and down the management chain.Effectively cope with stressful situationsStrong mental acuityRegular, dependable attendance and punctuality are essential functions of this job.Other essential functions and marginal job functions are subject to modification.
If you require a reasonable accommodation to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.#J-18808-Ljbffr