Marketing Programs Manager
TechTarget - Newton, Massachusetts, United States, 02165![TechTarget](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at TechTarget
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Overview
(Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts technology buyers researching companies’ information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world.We are looking for a talented and passionate Marketing Program Manager to join TechTarget’s Corporate Marketing team. Our team plays critical roles in executing our go-to-market strategy. We create a variety of content programs including webinars, virtual events, e-books, blog posts, and more. The Marketing Program Manager is the backbone of dependable marketing execution. Key responsibilities include managing deadlines, building thought leader relationships, troubleshooting process challenges, and creating promotional materials.Responsibilities:
As a Program Manager on our Corporate Marketing Team, you'll play a critical role in our overarching go-to-market strategy. You will:Own key content programs like webinar series, virtual events, eBooks, infographics, etc.Be accountable for hitting program goals (registrations, downloads, campaign responses, etc.).Ensure all program milestones are hit at appropriate deadlines.Help build up a roster of marketing talent and thought leaders to maximize content opportunities.Leverage strong writing and creative skills to support our email/promotions calendar.Be a strategic partner with our Marketing Operations, Product Marketing, and Sales teams.Facilitate project kick-offs and strategic planning sessions.Learn and become an expert in our technology stack, including: Salesforce, Pardot, BrightTALK, Wordpress, Datafox, LeanData and more.Skills:
Expert written and verbal communication skills.An existing or budding passion for the fast-paced and ever-evolving B2B marketing space.Reliability; being accountable for deadlines and projects.A can-do, positive attitude when approaching new opportunities and projects.A fast learner with the ability to quickly adopt and execute new marketing ideas, methods and technologies.Attention to detail and a commitment to producing consistent, high-quality work.A knack for creativity that can push programs and campaigns to new heights.Expertise or Qualifications:
Bachelor’s degree in a relevant field.3-4+ years of experience in marketing, demand generation, or at a marketing agency.Project management expertise.Writing skills.A track record for successfully managing projects.Strong interpersonal skills and experience building internal and external relationships.Experience with Salesforce, Marketo, Pardot, Wordpress, Airtable or similar is a plus, but not required.TechTarget may require applicants to satisfactorily complete a background check. TechTarget will consider your job duties, among other factors, in determining what constitutes satisfactory completion of the background check. All information obtained as a result of a background check will be used solely for employment purposes.TechTarget offers generous benefits, including Health, Dental, Vision and 401k plans. We also have an Open Leave Policy and 18 paid holidays!Nondiscrimination Policy: TechTarget, Inc., including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.
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