Collinson
Sr. Marketing Manager, B2B
Collinson - Miami, Florida, us, 33222
Work at Collinson
Overview
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Overview
Collinson Group is a global leader in driving loyalty and engagement for many of the world’s largest companies, predominantly through the provision of travel related benefits within a market leading digital travel ecosystem. The group offers a unique blend of industry and sector specialists who together provide market-leading experience in delivering products and services across four core capabilities: Loyalty, Lifestyle Benefits and Insurance.
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have. The group provides unrivalled insight and expertise around affluent consumers and frequent travelers, creating and delivering products and services now accessible to over 400m end consumers. We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences. Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC. Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work. Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally. What does a Sr. Marketing Manager, B2B do? With oversight of B2B marketing strategy and efforts for the Americas, the
Sr. Marketing Manager
will develop the strategy and lead the understanding of customer insights to drive Collinson awareness as well as enable the Commercial team to grow current accounts and expand a new portfolio of products and services. Reporting to the Regional Marketing VP in our Plano, TX office, this person will also work closely with the UK Marketing Team and Regional Account Managers. What You'll Do:
Manage an in-depth understanding of our B2B target segments, utilizing that understanding to craft messaging and drive call to action to improve brand awareness and client preference. Develop relationships with key clients, payment networks, issuers and new clients to strengthen the business ecosystem. In coordination with global & regional marketing team, develop regional content and localize global campaigns to educate and increase client engagement to drive portfolio growth. Work with internal and external creative resources to create and execute multichannel marketing communications, including sales decks, collateral material, and toolkits. Lead and develop ABM programs to strengthen current accounts and expand portfolio of products and services. Understand market trends and the competitive landscape, with focus on the US, Canada, Mexico, Brazil, Colombia & Perú, to develop internal recommendations. Participate in pitching processes to reinforce value propositions and support the business development, including new product features adoption. What You'll Need?
Bachelor’s degree in business, marketing, communications, or related field 8+ years’ experience in B2B marketing and Travel or Financial Services background preferred Salesforce CRM and account-based marketing programs experience Creativity and passion, with a desire to innovate and transform marketing practices and strategy to drive growth Knowledge of digital media and performance campaigns Experience and comfort working directly with customers Demonstrated ability to organize, prioritize and accomplish deadlines Understanding or experience of working in a business with multi-functional teams Strong writing skills and ability to produce high quality business recommendations Business experience in both Latin America and North America desired Fluent, bi-lingual (English and Spanish) You can look forward to a competitive salary and benefit plan including but not limited to:
100% employer paid medical, dental, life & LTD insurance for employees 100% match to your 401k deferrals (limited) with 100% vesting at 6 months Supplemental Insurance including STD, additional Life Priority Pass Membership Global Mentoring Program Wellness Programs Lifestyle Benefits Collinson is an equal opportunity employer and welcomes differences in all their forms including: color, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success. We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). If you need any extra support throughout the interview process, then please email us at ushr@collinsongroup.com
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The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have. The group provides unrivalled insight and expertise around affluent consumers and frequent travelers, creating and delivering products and services now accessible to over 400m end consumers. We have more than 25 years’ experience, with 28 global locations, servicing over 800 clients in 170 countries, employing 1,800 people. We have been bringing innovation to the market since inception – from launching the first independent global VIP lounge access Programme, Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences. Key clients include: Visa, Mastercard, American Express, Cathay Pacific, British Airways, LATAM, Flying Blue, Accor, EasyJet, HSBC, Chase, HDFC. Our mission is focused on doing good beyond profit, which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work. Never short of ambition, the success of our business is delivered through the diverse and talented team of over 1,800 colleagues globally. What does a Sr. Marketing Manager, B2B do? With oversight of B2B marketing strategy and efforts for the Americas, the
Sr. Marketing Manager
will develop the strategy and lead the understanding of customer insights to drive Collinson awareness as well as enable the Commercial team to grow current accounts and expand a new portfolio of products and services. Reporting to the Regional Marketing VP in our Plano, TX office, this person will also work closely with the UK Marketing Team and Regional Account Managers. What You'll Do:
Manage an in-depth understanding of our B2B target segments, utilizing that understanding to craft messaging and drive call to action to improve brand awareness and client preference. Develop relationships with key clients, payment networks, issuers and new clients to strengthen the business ecosystem. In coordination with global & regional marketing team, develop regional content and localize global campaigns to educate and increase client engagement to drive portfolio growth. Work with internal and external creative resources to create and execute multichannel marketing communications, including sales decks, collateral material, and toolkits. Lead and develop ABM programs to strengthen current accounts and expand portfolio of products and services. Understand market trends and the competitive landscape, with focus on the US, Canada, Mexico, Brazil, Colombia & Perú, to develop internal recommendations. Participate in pitching processes to reinforce value propositions and support the business development, including new product features adoption. What You'll Need?
Bachelor’s degree in business, marketing, communications, or related field 8+ years’ experience in B2B marketing and Travel or Financial Services background preferred Salesforce CRM and account-based marketing programs experience Creativity and passion, with a desire to innovate and transform marketing practices and strategy to drive growth Knowledge of digital media and performance campaigns Experience and comfort working directly with customers Demonstrated ability to organize, prioritize and accomplish deadlines Understanding or experience of working in a business with multi-functional teams Strong writing skills and ability to produce high quality business recommendations Business experience in both Latin America and North America desired Fluent, bi-lingual (English and Spanish) You can look forward to a competitive salary and benefit plan including but not limited to:
100% employer paid medical, dental, life & LTD insurance for employees 100% match to your 401k deferrals (limited) with 100% vesting at 6 months Supplemental Insurance including STD, additional Life Priority Pass Membership Global Mentoring Program Wellness Programs Lifestyle Benefits Collinson is an equal opportunity employer and welcomes differences in all their forms including: color, race, ethnicity, gender identity, sexual orientation, neurodivergence, family status, age, individuals with disabilities and people from all backgrounds, cultures and experiences as we strongly believe this contributes to our on-going success. We are focused on continually evolving our purpose driven, high performing culture, providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Act smarter, Do the right thing, One team and Be insight led. These help guide everything we do internally in terms of how we think, act and interact, right through to how we deliver value to our customers and clients. In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). If you need any extra support throughout the interview process, then please email us at ushr@collinsongroup.com
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