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Mission-Driven Startup, The HRT Club

About The HRT Club

The HRT Club is a rapidly-growing, membership-based healthcare platform on a mission to democratize access to hormonal treatments , breaking down barriers and ensuring that women and men get the care they deserve. We’re dedicated to making hormone replacement therapy (HRT) more accessible, affordable, and stigma-free. As we scale, we need a results-driven Sales & Marketing Account Manager to optimize and accelerate our online and offline healthcare professional marketing efforts.

About Us:

At The HRT Club we’re passionate about empowering individuals to take control of their health. We believe that everyone deserves access to affordable hormone therapy, irrespective of their insurance coverage or financial means. Our vision is simple yet profound: to provide FDA-approved treatments at the lowest possible cost, alleviating the financial burden imposed by the broken healthcare system. We do this by cutting out the middlemen who benefit from the system without bringing much value to patients.

For us, achieving and maintaining hormonal balance isn’t a luxury – it’s a fundamental right.

Balanced hormones are the cornerstone of well-being; and as we age, the imbalance in hormones can significantly impact our body. We can’t turn back the clock, but we can support the aging journey through hormone replacement therapy (HRT).

Position Overview:

Reporting to the National Sales Director and the Head of Growth, we are seeking a skilled and experienced HCP Sales and Marketing Manager to drive growth and brand awareness amongst healthcare professionals in the non-rep supported areas of the U.S. (White Space). This role will focus on managing and growing current healthcare provider accounts as well as bringing in new business through non-personal marketing, lead gen and follow-up, direct-to-physician marketing campaigns, digital marketing campaigns, conferences and virtual/in-person HCP interactions. Candidates should have direct healthcare professional marketing experience in the pharmaceutical, healthcare and/or wellness space and be comfortable in a customer-facing role.

Key Responsibilities

• Generate New Business Through Direct-to-Physician Marketing Campaigns:
• Develop and execute non-personal, digital campaigns to reach and convert target professionals into The HRT Club recommenders.
• Partner with Marketing leadership to create regular communications targeting white space providers to keep them appraised of any updates, changes or new offerings/services available at The HRT Club.
• Create and collaborate with Marketing leadership, sales rep panels and external agencies in the creation of new promotional material to engage HCPs and grow The HRT Club membership.
• Manage and Grow Current HCP Recommenders
• Analyze and monitor weekly data streams to identify positive and/or negative growth trends and manage accounts accordingly.
• Create consistent touchpoints with high-volume The HRT Club writers to keep offices updated and ensure they have all current resources needed.
• Identify virtual and/or in-person engagement opportunities to build rapport and foster positive relationships amongst highest-volume The HRT Club writers.
• Grow prescription velocity and new patient sign-ups at new offices by introducing them to The HRT Club and providing patient materials.
• Generate New Business Through Lead Follow-up
• Respond to all inquiries and messages that come into The HRT Club Customer Care line and/or Sales Operations from White Space offices and healthcare providers.
• Conduct 1:1 video calls with offices and/or healthcare providers to review The HRT Club details, answer questions and assist in setting-up office protocols.
• Drive event return on investment (ROI) with timely follow-up to all leads obtained during national conferences/conventions.
• Generate New Business Through Virtual/In-person Healthcare Provider Interactions:
• Represent The HRT Club at National Conferences/Meetings, by engaging HCPs at the exhibitor booth and gathering customer data for lead follow-up.
• Conduct 1:1 Video calls with offices and/or healthcare providers to review The HRT Club details, answer questions and assist in setting-up office protocols.
• Adjust strategies based on performance insights and feedback to ensure ongoing growth and improvement.

Requirements

• Experience & Education
• Bachelor’s degree in Marketing, Communications, Business, or a related field (or equivalent experience).
• 3+ years of experience in healthcare professional marketing within the pharmaceutical, healthcare and/or wellness space. HCP Sales experience is a big bonus.
• Highly organized, detailed-oriented individual who is self-driven.
• Experience with HCP marketing strategies, including personal and non-personal detailing and conference marketing.
• Skills & Competencies
• Strong verbal and written communication skills with the ability to build relationships quickly.
• Analytical mindset with the ability to interpret data, track KPIs, and adjust strategies accordingly.
• Demonstrated ability to manage multiple projects, prioritize effectively, and work independently.
• Strong problem-solving skills, adaptability, and a proactive approach to account management.
• Creative thinker with a strong entrepreneurial spirit.
• Collaborative and comfortable working cross-functionally with other internal departments.

Why Join Us?

Make a real impact by helping women and men gain access to life-changing hormonal treatments.

Be part of a fast-growing startup disrupting the healthcare space.

Flexible, remote work with the opportunity to shape a mission-driven marketing strategy .

If you’re passionate about performance marketing and helping others live better lives, we’d love to hear from you!