TikTok Shop - Content & Creator, Strategic Partner Manager
TikTok - Seattle, WA
Work at TikTok
Overview
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Overview
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team
The global eCommerce US operation team aims to deliver high quality products together with a unique customer experience via TikTok. The role is responsible for building the TikTok Ecommerce partnership for the TikTok e-commerce business in the US. With more than 1 billion loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join
About the Role
Our ideal candidate is an self-starter with the ability to creatively connect brands, creators, content, and commerce. We are looking for individuals who are inspired by big ideas - and welcome those who thrive in ambiguity and disruption. The Category Creator Specialist will serve an essential function for merchant operations, with a primary focus on driving growth and success of our merchants via creator engagement. The role has a broad scope from managing content programs and creator identification and onboarding, merchant content strategy development & execution and optimization. The position plays a central role in supporting all elements of creator strategy, affiliate development, and content programs for our top TikTok Shop merchants. We're onboarding some of the world's largest, most exciting and on trend brands in the Home Category and need a strong partner-connector who can help these brands find their creative voice to reach and inspire the next generation of customers.
Responsibilities
- Partner with Category Managers and top merchants within the Home Category to understand their content & commercial strategy; design content programs tailored to their unique needs; and identify and activate the creators to achieve the best results for the merchant
- Develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals
- Recruit creators who align with our merchants' values, target audience, and product offerings
- Develop effective creator briefing templates and materials to accelerate the production process
- Manage the creator sampling process from start to end, and measure/optimize availability, speed, and conversion
- Own creator-facing engagements for merchants and partner with Category Managers to resolve issues. Develop the optimal process to execute at scale as the business grows
- Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization
- Work directly with the Home Category Managers to prevent and resolve any creator issues relating to merchant side operations
- Develop the optimal process to execute at scale as the business grows
- Maintain a pulse on popular products with the fashion category, current e-commerce tactics and overall industry trends
- Collaborate with fellow TikTok Creator teams to share best practices and identify new resources, tools, and program opportunities
Qualifications
Minimum Qualifications
- Experience in influencer or creator marketing, digital marketing, or content commerce
- Experience partnering with brands or commerce platforms to execute, optimize, or scale their influencer and affiliate programs
- Proven track record of successfully servicing Home accounts and expert in home industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce
Preferred Qualifications:
- Excellent communication, interpersonal and relationship-building skills
- Attention to detail, obsession with analytics, and out of the box creative thinking
- Ability to thrive in a rapid and often ambiguous environment with a growth mindset
- Experience with content creation, video production and editing is a plus
- Knowledge and experience in live shopping is a plus
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2