Senior Vice President Marketing
Confidential - San Francisco, California, United States, 94199Work at Confidential
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Overview
All potential candidates should read through the following details of this job with care before making an application.Create and lead the development of the organization’s overall brand strategy, including defining brand positioning, messaging, and value propositionsIdentifying and initiating partnerships, collaborations, or sponsorships that can enhance the brand’s visibility and reputationManaging and overseeing creative, consumer marketing, marketing communications, and public relationsStaying on top of the latest marketing research, brand tactics, and industry trends, as well as evaluating when it may be time to try something newEnsuring that marketing strategies and brand initiatives align with the overall goals and vision of the companyTracking metrics and KPIs to measure the success of individual marketing campaignsReporting and presenting the results of marketing plans to the ELT and cross-functional teams within the companyDeveloping crisis communication strategies and protocols to protect and enhance the brand’s reputation in times of crisis or controversyKeeping a close eye on potential competitors’ branding and marketing strategiesAs a Senior Vice President Marketing, You Have:10+ years of experience within well-branded Consumer organizationsHave an understanding of brand marketing today and a vision for the future of media and branding mixAbility to work and be successful within a hands-on, roll-up-your-sleeves cultureExceptional ability to develop sophisticated marketing plans and to execute programs with excellenceA proven ability to respond effectively to market direction and consumer needs and to effectively incorporate this data into marketing planning and initiativesTech Savvy; highly experienced in creating multi-platform initiatives that are message/brand consistent and engagingA passionate innovator who has created game plans for innovation based on consumer insights and successful campaignsA strategic thinker who has created success by looking at the competitive landscape and positioning the brand to meet the needs of today’s consumer and the consumer of the futureA proven leader and organizer around campaigns, who has built followership and has executed on a national level out in the fieldPragmatic/operational for the short term, strategic for the long termA successful track record of developing and launching new products and/or services to meet current and potential customer/consumer needs
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