Content Manager - Digital Fundraising
University Of St Thomas - Minneapolis, Minnesota, United States, 55400Work at University Of St Thomas
Overview
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Overview
Build, test and execute mass email marketing programs to support university giving and engagement (Salesforce Marketing Cloud)Develop and manage landing pages and tools for online fundraising, crowdfunding initiatives and event programsWork to segment, strategically target and evaluate areas of potential growth to increase dollars raised, boost engagement and develop donor pipelineCollaborate on omni-channel fundraising campaigns, ensuring the creation and delivery of messaging is consistent across platformsEnsure emails and landing pages are compliant with law, in line with user preferences and follow industry best practicesStay apprised of digital fundraising trends and emerging opportunities in email marketing
Digital Content Planning and Creation
Manage online communications calendar and oversee the creation, production and delivery of content that inspires a culture of philanthropy at St. ThomasCollaborate with UA staff, students and interns to identify, share and prioritize story ideas and new content for emails, YouTube, social media and the webWork within brand voice, both in visual representation and editorial style, to support the consistency of messaging across campaigns and the universityLiaise with partners across the university to amplify University Advancement content on St. Thomas channels outside of UA
Other Duties as AssignedQUALIFICATIONS :Minimum QualificationsBachelors degreeFive years of experience with direct response fundraising or email marketingExperience should have resulted in proven ability to implement digital fundraising strategies, proficiency with content management systems, advanced writing and editing skills and exposure to industry best practicesAn equivalent combination of education and experience from which comparable knowledge and skills have been acquired may be substituted.HOW TO APPLYAll interested candidates must apply online at https://www.stthomas.edu/jobs/. Follow the instructions to complete an online application which includes creating or updating an applicant profile, uploading a resume, and completing a job specific application.In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.
Official job posting is available at www.stthomas.edu/jobs.