Corebridge Financial
Marketing Director, Strategic Marketing
Corebridge Financial, Houston, Texas, United States, 77246
Marketing Director, Strategic Marketing
Who we are
Corebridge Financial helps people make some of the most meaningful decisions they're ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life's most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network. We provide solutions for a brighter future through our client centered service, breadth of product expertise, deep distribution relationships, and outstanding team of hardworking and passionate employees.
Get to know the business
Life and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. It holds longstanding, leading market positions in many of the markets it serves in the U.S.
Overview of Position
This role reports to the Vice President of Strategic Marketing, Life Insurance and is responsible for managing marketing, sales enablement and business development programs across the Life Insurance line of business with a special focus on supporting the unique needs of our Life Distribution channels. The Marketing Director's responsibilities include strategy, content & messaging, copywriting, targeted digital advertising & social media campaigns and promotions for Corebridge's broad suite of Life Insurance products. Additionally, the role is responsible for developing & executing channel-specific recruiting and growth programs, key focus firm marketing plans and digital life insurance sales tools, as well as the marketing of sales incentive programs and launching strategic initiatives to help differentiate Corebridge in the market.
ResponsibilitiesDevelop & deploy channel focused marketing plans: Support sales & strategic imperatives with product positioning, promotions, sales strategies, & business development programs:Work with product management team to create/write/support development of marketing materials and overall messaging/positioning for select product(s) and underwriting programsCreate both financial professional and consumer marketing collateral for multi-layered product launches and concept campaignsContinually evolve new & established Focus Firm programs that target specific audiences and objectives to support channel sales goalsData driven marketing: Create and execute differentiated, interactive digital content, advertising & tool delivery that engage targets and support growth/retentionReview quantifiable results to ensure the fine tuning and optimization of programsInterface with internal and external clients: train partners on new marketing programs and how to best leverage them to grow businessTravel to and participate in client and company meetings as neededCollaborate across business groups to deploy marketing programs: digital team, product development, distribution teams, legal and complianceWork with data and analytics to create a measurable program for all Acquisition strategy metrics. Modify programs to optimize resultsWhat you need to know
Strong work ethic and high level of personal accountabilityStrong collaboration and cooperation skills supporting the dynamic team needs and prioritiesAbility to handle fast-paced environment, managing multiple projects and consistent track record of meeting deadlinesStrong analytical, creative-thinking and quantitative skillsStrong business planning and writing skills, with a bias to actionManages effectively with vision and purpose, develops organizational capability, demonstrates solid flexibility orientation, as well as a bias toward effectively navigating continual change management. Entrepreneurial spirit.Outstanding communication and interpersonal skills, with a demonstrated ability to work across diverse sales channels, business functions and teams that are geographically dispersedBachelor's degree in Marketing or related life/work experience. Master's degree is a plus.7+ years life insurance industry preferred.Ability to write and create content (B2B/B2C educational and sales enablement) across media platforms (including social, web, email, direct mail, etc)Knowledge of multiple insurance distribution channels, as well as insurance business processes is preferred.Thorough knowledge of marketing principles and strategies, brand, product & messaging to various target audiences.Experience building brand awareness and support internally and externallyWorking knowledge of Microsoft Office, Adobe Acrobat, web platforms, and other enabling tools used in marketing.What our employees like most about working for Corebridge Financial Life & Retirement
We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.Our "Giving Back" policy is at the core of our daily operations and guides our future progress. Don't believe us? We put our money where our mouth is! Corebridge Financial will give you up to 16 hours a year paid time off to volunteer in the community.Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.Benefit package includes
Paid Time Off Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24!17 paid holidays per calendar year.A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.
We are an Equal Opportunity Employer
Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.
To learn more please visit: www.corebridgefinancial.com
Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com. Reasonable accommodations will be determined on a case-by-case basis.
We consider qualified applicants with criminal histories, consistent with applicable law.
Functional Area:SM - Sales & Marketing
Estimated Travel Percentage (%): Up to 25%
Relocation Provided: No
American General Life Insurance Company
Who we are
Corebridge Financial helps people make some of the most meaningful decisions they're ever going to make. We help them plan and take action to protect the future they envision, and respond to some of life's most difficult moments through the solutions and services we provide. We do this through our broad portfolio of life insurance, retirement and institutional products, offered through an extensive, multichannel distribution network. We provide solutions for a brighter future through our client centered service, breadth of product expertise, deep distribution relationships, and outstanding team of hardworking and passionate employees.
Get to know the business
Life and Retirement is a unique franchise that brings together a broad portfolio of life insurance, retirement and institutional products offered through an extensive, multichannel distribution network. It holds longstanding, leading market positions in many of the markets it serves in the U.S.
Overview of Position
This role reports to the Vice President of Strategic Marketing, Life Insurance and is responsible for managing marketing, sales enablement and business development programs across the Life Insurance line of business with a special focus on supporting the unique needs of our Life Distribution channels. The Marketing Director's responsibilities include strategy, content & messaging, copywriting, targeted digital advertising & social media campaigns and promotions for Corebridge's broad suite of Life Insurance products. Additionally, the role is responsible for developing & executing channel-specific recruiting and growth programs, key focus firm marketing plans and digital life insurance sales tools, as well as the marketing of sales incentive programs and launching strategic initiatives to help differentiate Corebridge in the market.
ResponsibilitiesDevelop & deploy channel focused marketing plans: Support sales & strategic imperatives with product positioning, promotions, sales strategies, & business development programs:Work with product management team to create/write/support development of marketing materials and overall messaging/positioning for select product(s) and underwriting programsCreate both financial professional and consumer marketing collateral for multi-layered product launches and concept campaignsContinually evolve new & established Focus Firm programs that target specific audiences and objectives to support channel sales goalsData driven marketing: Create and execute differentiated, interactive digital content, advertising & tool delivery that engage targets and support growth/retentionReview quantifiable results to ensure the fine tuning and optimization of programsInterface with internal and external clients: train partners on new marketing programs and how to best leverage them to grow businessTravel to and participate in client and company meetings as neededCollaborate across business groups to deploy marketing programs: digital team, product development, distribution teams, legal and complianceWork with data and analytics to create a measurable program for all Acquisition strategy metrics. Modify programs to optimize resultsWhat you need to know
Strong work ethic and high level of personal accountabilityStrong collaboration and cooperation skills supporting the dynamic team needs and prioritiesAbility to handle fast-paced environment, managing multiple projects and consistent track record of meeting deadlinesStrong analytical, creative-thinking and quantitative skillsStrong business planning and writing skills, with a bias to actionManages effectively with vision and purpose, develops organizational capability, demonstrates solid flexibility orientation, as well as a bias toward effectively navigating continual change management. Entrepreneurial spirit.Outstanding communication and interpersonal skills, with a demonstrated ability to work across diverse sales channels, business functions and teams that are geographically dispersedBachelor's degree in Marketing or related life/work experience. Master's degree is a plus.7+ years life insurance industry preferred.Ability to write and create content (B2B/B2C educational and sales enablement) across media platforms (including social, web, email, direct mail, etc)Knowledge of multiple insurance distribution channels, as well as insurance business processes is preferred.Thorough knowledge of marketing principles and strategies, brand, product & messaging to various target audiences.Experience building brand awareness and support internally and externallyWorking knowledge of Microsoft Office, Adobe Acrobat, web platforms, and other enabling tools used in marketing.What our employees like most about working for Corebridge Financial Life & Retirement
We care about your professional development. Our career progression program will provide you with the opportunity to develop your skills, strengthen your productivity and be eligible to progressively advance to positions with an increased responsibility and increased compensation.Our "Giving Back" policy is at the core of our daily operations and guides our future progress. Don't believe us? We put our money where our mouth is! Corebridge Financial will give you up to 16 hours a year paid time off to volunteer in the community.Our people are our most important asset therefore we provide a generous benefits plan and competitive pay.Benefit package includes
Paid Time Off Corebridge Financial recognizes the importance of work life balance). We offer 24 PTO days to start. YES, 24!17 paid holidays per calendar year.A 401(k) Retirement Plan which will be HARD TO BEAT. Our 401K - $1 for $1 match up to 6% with immediate vesting, plus Corebridge Financial automatically contributes an additional 3% into your 401K regardless of if you enroll or not.
We are an Equal Opportunity Employer
Corebridge Financial, Inc., its subsidiaries and affiliates are committed to be an Equal Opportunity Employer and its policies and procedures reflect this commitment. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories such as sexual orientation. At Corebridge Financial, we believe that diversity and inclusion are critical to our future and our mission - creating a foundation for a creative workplace that leads to innovation, growth, and profitability. Through a wide variety of programs and initiatives, we invest in each employee, seeking to ensure that our people are not only respected as individuals, but also truly valued for their unique perspectives.
To learn more please visit: www.corebridgefinancial.com
Corebridge Financial is committed to working with and providing reasonable accommodations to job applicants and employees with physical or mental disabilities. If you believe you need a reasonable accommodation in order to search for a job opening or to complete any part of the application or hiring process, please send an email to TalentandInclusion@corebridgefinancial.com. Reasonable accommodations will be determined on a case-by-case basis.
We consider qualified applicants with criminal histories, consistent with applicable law.
Functional Area:SM - Sales & Marketing
Estimated Travel Percentage (%): Up to 25%
Relocation Provided: No
American General Life Insurance Company