American Advertising Federation
Digital Marketing Associate
American Advertising Federation, Washington, District of Columbia, us, 20022
Our client, an association in DC is seeking a
Digital Marketing Associate . The
Digital Marketing Associate
will be part of a small communications team dedicated to increasing the visibility and impact of the association. They will support integrated digital communications built around website, social media strategies, digital campaigns, and other components of our outreach programs. The ideal candidate is a self-starter possessing strong digital communications and organizational skills, creativity, and an attention to detail.Responsibilities:Social Media:
Develop high-level, relevant content to reach target audience(s).Create, curate, and manage all digital content, including marketing campaigns.Monitor, listen, and (with team members) respond to users in a timely fashion and in a way that maintains our ‘voice.’Develop and expand the online reputation and influencer-outreach efforts.Monitor general trends in social media tools, applications, channels, design, and strategy.Website:
Maintain public-facing website and subdomains.Serve as liaison to our website-related vendors.Assist in communications and marketing efforts related to webinars, virtual meetings, and in-person events.Analytics:
Monitor effective benchmarks for measuring the impact of digital campaigns.Analyze key social media and website metrics and tweak strategy as needed in an effort to maximize results.Translate and report anecdotal or qualitative data into recommendations and plans for revising content marketing and SEO for website, email, and social media campaigns.Create monthly reports on digital and website activities.Design:
Coordinate design of digital presence (i.e., social media branding, website updates, email readability, etc.).Layout, design, and produce various marketing collateral (i.e., email templates, flyers, infographics, videos, event promotions, etc.).Qualifications:2+ years of relevant work experience in communications and digital environments or equivalent experience in volunteer environments.Displays an in-depth knowledge and understanding of social media platforms, their respective audiences (Facebook, X, YouTube, Instagram, LinkedIn, etc.), and how each platform might be best utilized in different scenarios.Excellent writing and language skills.Attention to detail.Proven organizational and interpersonal skills.Experience with Adobe Creative Suite.Knowledge of Drupal, Higher Logic / Magnet Mail, iMIS, and Sprout Social. WordPress is a plus.Video editing and Podcast experience is a plus.
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Digital Marketing Associate . The
Digital Marketing Associate
will be part of a small communications team dedicated to increasing the visibility and impact of the association. They will support integrated digital communications built around website, social media strategies, digital campaigns, and other components of our outreach programs. The ideal candidate is a self-starter possessing strong digital communications and organizational skills, creativity, and an attention to detail.Responsibilities:Social Media:
Develop high-level, relevant content to reach target audience(s).Create, curate, and manage all digital content, including marketing campaigns.Monitor, listen, and (with team members) respond to users in a timely fashion and in a way that maintains our ‘voice.’Develop and expand the online reputation and influencer-outreach efforts.Monitor general trends in social media tools, applications, channels, design, and strategy.Website:
Maintain public-facing website and subdomains.Serve as liaison to our website-related vendors.Assist in communications and marketing efforts related to webinars, virtual meetings, and in-person events.Analytics:
Monitor effective benchmarks for measuring the impact of digital campaigns.Analyze key social media and website metrics and tweak strategy as needed in an effort to maximize results.Translate and report anecdotal or qualitative data into recommendations and plans for revising content marketing and SEO for website, email, and social media campaigns.Create monthly reports on digital and website activities.Design:
Coordinate design of digital presence (i.e., social media branding, website updates, email readability, etc.).Layout, design, and produce various marketing collateral (i.e., email templates, flyers, infographics, videos, event promotions, etc.).Qualifications:2+ years of relevant work experience in communications and digital environments or equivalent experience in volunteer environments.Displays an in-depth knowledge and understanding of social media platforms, their respective audiences (Facebook, X, YouTube, Instagram, LinkedIn, etc.), and how each platform might be best utilized in different scenarios.Excellent writing and language skills.Attention to detail.Proven organizational and interpersonal skills.Experience with Adobe Creative Suite.Knowledge of Drupal, Higher Logic / Magnet Mail, iMIS, and Sprout Social. WordPress is a plus.Video editing and Podcast experience is a plus.
#J-18808-Ljbffr