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Affiliated Engineers, Inc.

Digital Marketing Manager

Affiliated Engineers, Inc., Chicago, Illinois, United States, 60290


Overview

Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.Affiliated Engineers, Inc. (AEI)

is a leading, multidisciplinary consulting engineering firm and collaborative community of over 850 employees who plan, design, and deliver high-performance, innovative, and holistic engineering solutions — positively impacting society and advancing humankind.

Recognized in the

Top 20 Engineering Firms

and

Top 3 Science and Technology Firms since 2000

by Building Design + Construction Magazine, AEI is dedicated to enhancing public health and improving patient outcomes, advancing revolutionary biomedical research, and enabling the next generation of scientific discovery and technological innovation through remarkable design and award-winning projects.

As a

Digital Marketing Manager

in our

Chicago, IL

office, you will help us empower our clients to achieve energy-efficient building solutions, save global environments, and create a greener future for all.

ResponsibilitiesHere’s why we need you:

Develop and implement comprehensive digital marketing strategies to drive business growth and achieve organizational objectives.

Lead the optimization of our website, ensuring it adheres to branding standards and guidelines while maximizing user experience and conversion rates.

Oversee all aspects of SEO/SEM initiatives, including keyword research, on-page optimization, and performance monitoring to improve search engine rankings and visibility.

Manage marketing automation platforms to streamline processes, nurture leads, and deliver personalized content to target audiences, partnering with Marketing Database counterparts.

Collaborate with Marketing Communications specialists and Content Writer in our marketing team to develop and implement social media initiatives, crafting compelling content, orchestrating campaigns, and cultivating community engagement across pertinent platforms.

Generate detailed digital marketing performance reports and dashboards, providing actionable insights and recommendations to key stakeholders.

Collaborate with the Director of Marketing and cross-functional teams to align digital marketing strategies with overall business objectives and priorities.

Stay abreast of industry trends, emerging technologies, and best practices to continuously optimize digital marketing efforts and drive innovation.

Mentor and support team members, fostering a culture of learning, growth, and collaboration within the marketing team.

Qualifications

Bachelor’s degree in marketing, Business, or related field required.

Minimum of 10 years of progressive experience in Digital Marketing demonstrating increasing levels of responsibility and leadership.

3+ years’ experience in Business-to-Business marketing required.

3+ years of experience in the engineering, architecture, construction, or related industry firm with a solid understanding of industry-specific marketing challenges and opportunities, preferred.

Proven track record of hands-on experience in website development and management, with experience in coding and development practices.

Proficient in developing and implementing email nurture programs using marketing automation platforms such as Pardot, Constant Contact, HubSpot, Marketo, or similar platforms.

Experience in coding languages such as HTML, CSS, and possibly JavaScript, with the ability to apply these skills to both email template customization and website development tasks.

Strong familiarity with CRM systems, preferably Deltek Vantagepoint, for lead management and customer relationship management.

Extensive experience in reporting and performance analysis, particularly using Google Analytics to track and measure the effectiveness of digital marketing initiatives and drive data-informed decision-making.

Deep expertise in managing and leveraging social media platforms such as LinkedIn, Instagram, Facebook to enhance brand visibility, engage with audiences, and drive targeted campaigns.

Exceptional knowledge and experience in SEO strategies and best practices, including keyword research, on-page optimization, link building, and technical SEO to improve organic search visibility and drive website traffic and conversions.

Proven track record of effectively collaborating with diverse teams and stakeholders, fostering trust, and building credibility within the team.

Previous experience managing projects, coordinating tasks, and meeting deadlines in a professional setting, demonstrating strong organizational and time management skills.

Advanced proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) for content creation and analysis.

Effective skills to help you flourish:

Strategic Thinking: Ability to develop and execute digital marketing strategies aligned with business objectives.

Technical Proficiency: Strong understanding of digital marketing tools and platforms, including SEO/SEM, marketing automation, social media management, and web analytics.

Analytical Acumen: Proficiency in analyzing complex data sets, generating actionable insights, and translating metrics into meaningful recommendations.

Communication Skills: Excellent verbal and written communication skills with the ability to effectively convey complex ideas and concepts to diverse audiences.

Collaboration: Proven track record of collaborating effectively with internal and external stakeholders.

Adaptability: Ability to thrive in a fast-paced, dynamic environment.

Proactive Self-Starter: Demonstrated ability to take initiative and drive projects forward independently.

Our dedication to you:

Our flexible and collaborative work environment demonstrates our dedication to employee appreciation and collective commitment to excellence.

We provide the opportunity to serve the greater good of humanity through work on cutting-edge, state-of-the-art projects.

We offer a comprehensive benefits package (health, dental, vision) and a year-end bonus based on company profits, individual contributions, and performance.

Estimated Starting Salary Range: $85,000 to $105,000

To be considered, apply online at https://aeieng.com/about/careers/.

AEI is proud to be an EEO/AA Employer/Vet/Disabled.

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