Email Marketing Manager (CPG, Onsite, Raleigh)
Hire With Jarvis - Raleigh, North Carolina, United States, 27601![Hire With Jarvis](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Overview
Key Responsibilities:Campaign Strategy & Execution:
Develop and implement effective email marketing campaigns, including promotional, transactional, and lifecycle emails, to engage and convert customers.Content Creation:
Collaborate with the creative and copywriting teams to create compelling and brand-consistent email content, including subject lines, copy, and visuals.Segmentation & Personalization:
Utilize data to segment the email list and implement personalization strategies to deliver relevant content to different audience segments.A/B Testing:
Conduct A/B testing on subject lines, email content, CTAs, and other campaign elements to optimize performance.Performance Tracking:
Monitor email campaign performance through analytics tools and report on key metrics (open rates, click-through rates, conversions, etc.). Use insights to make data-driven decisions and improve future campaigns.Automation:
Build and optimize email workflows and automations (e.g., welcome series, abandoned cart, post-purchase) to nurture leads and increase customer lifetime value.Compliance:
Ensure all email campaigns comply with data protection laws, including GDPR and CAN-SPAM, and follow email best practices.Database Management:
Maintain and grow the email database while ensuring data cleanliness and proper list hygiene practices.Collaboration:
Work closely with other marketing channels (e.g., social media, paid ads) to ensure email efforts are aligned with broader brand strategies and campaigns.
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