Retention Marketing Manager
R2 Global - Union City, New Jersey, us, 07087![R2 Global](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at R2 Global
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Overview
Create and implement retention marketing strategies that increase customer lifetime value and reduce churn through targeted email and SMS campaigns.Campaign Management:
Oversee the execution of personalized, segmented email and SMS campaigns using CRM platforms, with a strong focus on customer engagement and satisfaction.Platform Expertise:
Utilize platforms like Klaviyo (or similar) to design, deploy, and optimize retention campaigns. Experience with other CRM tools and platforms is a plus.Customer Segmentation:
Leverage customer data to create detailed segments and tailor messaging to resonate with different audience groups.Performance Analysis:
Monitor and analyze the performance of email and SMS campaigns, providing insights and recommendations for continuous improvement.A/B Testing:
Design and conduct A/B tests to optimize subject lines, content, send times, and other campaign elements.Collaboration:
Work closely with cross-functional teams, including product, design, and customer support, to ensure cohesive and effective messaging.CRM Management:
Oversee the management and optimization of CRM databases to ensure data accuracy and effective segmentation.Qualifications:Proven experience as a Retention Marketing Manager, CRM Manager, or similar role with a focus on email and SMS marketing.Strong expertise in CRM platforms, with hands-on experience in Klaviyo or similar email marketing platforms.Deep understanding of customer segmentation, lifecycle marketing, and personalized messaging strategies.Excellent analytical skills with the ability to derive actionable insights from campaign performance data.Familiarity with A/B testing methodologies and campaign optimization techniques.Strong project management skills with the ability to manage multiple campaigns simultaneously.Excellent communication and collaboration skills, with a keen attention to detail.The Offer!Salary up to $100K base + very achievable bonus plan.15 days PTO.401K with company match.Medical, dental, vision insurance packages to choose from.Potential for profit sharing + immediate promotion routes.
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