Research Director (Audience Insights and Measurement Lead)
Fox - Queen Creek, Arizona, United States, 85142![Fox](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Job DescriptionFox Television Stations is hiring a new Audience and Measurement Lead to serve as the primary point of contact within our research, insights and media measurement hub for Phoenix and Seattle. Responsible for gathering and analyzing insights into viewership of Fox Local audiences across our linear, app, and FAST channels. Researches media market conditions in Phoenix and Seattle and highlights the impact of local advertising across linear and streaming TV. The lead will serve as an expert into viewership, advertising performance, and media investment, helping to highlight the value of our local news and sports content, including NFL, MLB and College Football.Core Responsibilities
Analyzes internal and external data to identify opportunities and develop scalable, data-driven, competitive narratives.Differentiates and establishes an expert position by telling stories with data, both visually and verbally.Applies expertise in market and industry research to update news and sales teams on latest trends and developing opportunities.Develops cross-functional, and cross-regional relationships and collaborates to create research presentations, insights summaries, and marketing materials.Participates and leads in-market client meetings, training programs and conferences as directed.Demonstrates an understanding and applies various statistical concepts, research data and methodologies, standards, and practices.Recommends marketing solutions based on insights into viewer behavior and consumer trends across advertisers and industries.Consistent exercise of independent judgment and discretion in matters of significance.Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.Works with moderate guidance in own area of knowledge.Other duties and responsibilities as deemed necessary and assigned.Skills and Experience
Data Analysis: experience mining data from various sources to discover meaningful insights.Media and Marketing Measurement: expertise in television ratings, digital analytics, and/or marketing performance measurement from Comscore, Nielsen, VideoAmp, Google Analytics and others.Experience working with consumer behavior and industry intelligence tools such as: Scarborough, Polk, BIA, MRI, etc.Intermediate-to-Advanced knowledge of Microsoft Office products: Word, Excel and Power Point.Background and knowledge base in television and digital marketing including competitive media (AdIntel, Vivvix, etc.), impression calculations, estimate preparation and qualitative measurement.3-5 years' experience in streaming and/or television advertising.Must be diligent, pay strict attention to detail and be a self-starter.Familiar with data visualization in Tableau, Looker, PowerBI, or similar.Experience in data analysis with SQL and/or Python preferred.EOE/M/F/Veteran/DisabledFederal law requires employers to provide reasonable accommodation to qualified individuals with disabilities and disabled veterans. Please tell us if you require a reasonable accommodation to apply for a job. Examples of a reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law.At FOX, we foster a culture and environment where everyone feels welcome and can thrive. We are deeply committed to diversity, equity, and inclusion, including attracting, retaining, and promoting diverse talent across our company.Click here to learn more about the diverse communities of people behind our brands.View more detail about FOX Benefits.
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