Textbook Marketing Specialist
Baker Book House - Ada, Michigan, us, 49356Work at Baker Book House
Overview
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Overview
Title:
Textbook Marketing Specialist, Baker Academic
Reports to:
Senior Marketing Director, Baker Academic & Brazos Press
Department:
Marketing
Location:
Ada, MI; or offsite
Hours
Full time, 40 hours per week, overtime with prior approval
FLSA:
Non-exempt
Position Objective:
The Textbook Marketing Specialists' primary objective is to place Baker Academic textbooks as required course materials at colleges and seminaries. This position will facilitate the Baker Academic email marketing efforts as well as list building, segmenting, and reporting. This person will also be a participant in the Baker Academic publication committee and represent Baker Academic at select academic conferences. Travel (approx. 3-4 times per year) is required.
Primary ResponsibilitiesManage Baker Academic's email marketing programManage Baker Academic's list building, including growing our lists, segmenting, and reportingManage Baker Academic's CRM/email softwareMonthly textbook reportingRepresent Baker Academic at the ETS and AAR/SBL conventions, and other academic conferences as assignedOther duties as assignedQualifications:
A strong desire to be involved with religious and/or academic publishingA bachelor's degree in biblical studies, communications, English, marketing, theology, or a related fieldTwo to three years of publishing or marketing experienceEmail marketing and CRM experience preferredProven organizational abilities, attention to detail, follow-through, and project management skillsA proven ability to manage multiple tasks and meet deadlinesStrong verbal and written communication skillsCompetency in Microsoft Outlook, Word, and Excel
Baker Publishing Group is an Equal Opportunity Employer.