Director of Marketing Automation
Fingerpaint Group - Lakewood, New Jersey, us, 08701![Fingerpaint Group](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Fingerpaint Group
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Overview
A high number of candidates may make applications for this position, so make sure to send your CV and application through as soon as possible.We are looking for an experienced marketing automation leader to develop, manage, and optimize robust data-driven programs for our digital team. Reporting to the head of Omnichannel Solutions, you’ll lead the Marketing Automation team working closely with strategy and engineering teams to implement and manage complex email marketing programs. Responsibilities include setting and enforcing standards, informing program strategy and managing program delivery.If you’re a creative thinker, driven by data, and a resourceful problem-solver, we want to hear from you.Core Responsibilities:Leading and mentoring a team of Marketing Automation SpecialistsDeveloping and managing email marketing programsImplementation of data-driven, multi-stage nurture campaignsManagement of data including list hygiene, system integration checks, etc.Analysis and reporting of programs to generate insightsQuality control and end-to-end testing initiativesParticipate and occasionally lead client meetingsManage, mentor, and develop the marketing automation teamWhat it Takes:
8+ years of professional experience with Salesforce Marketing Cloud or MarketoMastery of email marketing best practicesStrong understanding of the digital marketing landscapeUnderstanding of HTML and CSS optimized for email deploymentExceptional analytical and critical thinking skillsHigh proficiency in MS ExcelA team player with strong time-management skills, the ability to motivate others to deliver excellence, and poise and focus under pressureStrong organization and written/oral communication skillsAbility to thrive in a fast-paced, rapidly changing environmentBonus Points:
Certification or experience in both Marketo and SFMCExperience with SMS programsDon’t meet every single requirement? That’s okay! Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Fingerpaint, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your experience doesn’t align perfectly, we encourage you to apply anyway. You may be just the right candidate for this or other roles! Our team of qualified recruiters can match you with the right opportunity.Fingerpaint Group provides equal employment [and affirmative action] opportunities to all applicants and employees. We are proud to recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.
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