Director of Marketing and Business Development
Clearsky Rehabilitation Hosp - Rio Rancho, New Mexico, United States, 87144![Clearsky Rehabilitation Hosp](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Clearsky Rehabilitation Hosp
Overview
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Overview
Essential Functions:
Develops, implements, evaluates, and refines integrated strategic marketing and sales plans based upon data, trends, and market needs.Identifies potential partnerships and growth opportunities within the region, and methods to enhance efficiency within the department.Directs and develops individual clinical liaison goals and monitors results for sales calls, referrals, admissions, outpatient visits, etc.Ensures liaison team effectively tracks sales activity, maintains client profiles, develops monthly sales plans, and ensures compliance with companys standards of conduct.Achieves budgeted volume goals for average daily census (ADC) and admissions.Ensures competency adherence for clinical liaisons.Works with management teams to negotiate/renegotiate contracts with payors to generate volume.Coordinates all marketing and public relations activities such as exhibits at conferences, seminars/in-services, advertising, media relations, government relations, etc.Works in conjunction with clinical leadership to develop and promote new programs and services.
Minimum Job Requirements
Minimum Education and Experience:
Five years current experience in healthcare industry required.Three years experience in hospital sales/marketing required.Bachelors degree in healthcare field or marketing preferred.Supervisory experience preferred.
Required Licenses, Certifications, and/or Documentation:
Must maintain acceptable driving record, current drivers license, and insurability.
Required Knowledge, Skills, and Abilities:
Demonstrates an understanding of patient mix, regulatory requirements, reimbursements, etc. that impact overall hospital operations.Demonstrates proficiency in MS Office software, including Excel, Word, Outlook, and PowerPoint.Effective organizational and time management skills.Effective written and verbal communication skills.Ability to develop and implement successful strategic sales plans.
Physical Requirements Over the Course of a Shift:
A significant amount of standing, sitting, and driving, often for prolonged periods.Lifting/exerting of up to 25 lbs.Ability to hear overhead pages.Sufficient manual dexterity to operate equipment and computer keyboard.Close vision and the ability to adjust focus.