Marketing Operations Coordinator
FairPlay Sports Media - Nashville, Tennessee, United States, 37247Work at FairPlay Sports Media
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Overview
Marketing Operations Coordinator
to join us based ideally in a hybrid role in Tennessee. With a combination of work from home and out of our offices in downtown Nashville. This full-time role will report into the Senior Affiliate Marketing Manager and may possibly include shifts on weekends and evenings, aligning with the NFL schedule and sports seasonal calendar.What you'll do as a Marketing Operations CoordinatorYou'll be at the center of the day-to-day of our quickly growing US business. Working collaboratively across our affiliate, subscription and network channels, you will be responsible for helping make sure the business is capitalizing on the sports and casino calendar.This role is perfect for anyone who has a strong passion and a desire to learn more about the iGaming industry.Key responsibilitiesUse Content Management Systems (CMS) to upload bookmaker offers and written content from our in-house team and external writers.Help manage the promotion of boosted bets and enhanced odds across the website and app.Support other functions in the Marketing team such as the CRM team, and Digital PR team.Produce written affiliate content targeting key search terms.Use SEO skills to analyze and optimize written affiliate content to improve performance.You'll use your keen eye for detail to sub-edit content and offers across all websites and apps.Help ensure all owned and operated sites/app, and partner sites are optimized and merchandised with the most relevant content, with particular focus on bookmaker offers and tip articles.Use analytical tools and reports such as Google Analytics to help inform merchandising decisions.Work closely with our commercial, content, social, PR and digital marketing teams on everything from the day-to-day to big campaign planning.Your Skillset2-4 years of experience in marketing and/or supporting a marketing organizationStrong organization skills and ability to prioritize projects across different teams and business verticalsExperience working in a CMS platform (HubSpot, Contentful, etc).Desire to work in a start-up environment focused on disrupting the way things have traditionally been done.Strong analytical skills and ability to make quick data-based decisionsInitiative & proactivity: find solutions with time aheadExperience working with SEO and knowledge of SEO tools is a plusBasic understanding of affiliate marketing and businessesKnowledge of the sports betting operators and other related businessesInterest in the US iGaming (sports/casino) IndustryWhat you'll get back from usAlongside of being challenged daily and a real interest in your development, you will also receive:Attractive Compensation Package: Competitive salary and performance-based bonusesAmple Time Off: Generous PTO and holidays to ensure a healthy work-life balanceComprehensive Health Coverage: Fully covered medical, dental, vision and life insurance plans starting from Day 1Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your futureContinuous Growth Support: Reimbursement for professional development opportunities