Associate Director, Mobile App Marketing
Dentsu - Austin, Texas, us, 78716![Dentsu](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
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Marketing and Advertising
Check you match the skill requirements for this role, as well as associated experience, then apply with your CV below.Why consider this job opportunity:Salary up to $110,400Opportunity for career advancement and growth within the organizationComprehensive benefits package including medical, dental, vision, and 401(k) matchingFlexible remote work option for U.S. based candidatesChance to lead innovative mobile app marketing strategies and make a significant impact on client growth
What to Expect (Job Responsibilities):Develop and implement the overall team strategy for mobile app campaign management in collaboration with leadershipLead planning, execution, and performance measurement of growth marketing strategies for the mobile appManage multi-channel marketing efforts including SEM, paid advertising, and influencer campaignsTrack, measure, and analyze campaign success to optimize performance based on data insightsUnderstand clients' business goals and external environments to align marketing strategies
What is Required (Qualifications):4-6+ years of experience managing mobile app performance marketing campaignsProven track record of customer acquisition growth across mobile app metricsKnowledge of mobile app performance marketing and market trendsExperience with various channel teams including Paid Search, Display Media, and SocialHands-on experience with app analytic tools like Google Analytics and Adjust
How to Stand Out (Preferred Qualifications):Experience managing campaigns across different verticals and with both direct response and branding strategiesFamiliarity with additional analytic tools such as Localytics and SensorTower
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