Email Marketing Specialist
Ryze Agency - Fort Lauderdale, Florida, us, 33336Work at Ryze Agency
Overview
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Overview
Email Specialist - Ryze Agency, Fort Lauderdale, FL
Ryze Agency is seeking a talented Email Specialist to join our team in Fort Lauderdale, Florida. The ideal candidate will have strong experience with email marketing platforms, particularly Klaviyo, and will play a crucial role in developing and executing effective email campaigns for our clients.
Samples of your work or website portfolio expected.
Responsibilities and Duties
BASIC PURPOSE:
The primary responsibility of the Email Marketing Specialist is to develop, execute, monitor, adapt and measure performance on results-driven demand generation (lead generation + lead nurturing) email marketing campaigns for the organization’s multiple brands.
Design, implement, and optimize email marketing campaigns using Klaviyo
Segment audiences and create personalized email flows to improve engagement and conversions
Analyze email performance metrics and provide data-driven recommendations
Collaborate with the creative team to develop compelling email content and designs
Ensure email campaigns align with brand guidelines and marketing objectives
Stay up-to-date with email marketing best practices and industry trends
Research audience preferences and discover current trends.
Create engaging text, image and video content for email marketing.
Develop and implement innovative marketing campaigns.
Manage email campaigns from start to finish, including planning, testing, evaluating and reporting offering proactive insights for improving performance.
Measure and implement tactics for growth.
Provide regular email analytics and reporting updates to leadership and social team
Suggest new ways to attract prospective customers, like promotions and competitions.
Requirements
Proven work experience in email marketing
Knowledge of SEO, keyword research and Google Analytics
Ability to deliver creative content (text, image and video)
Familiarity with online marketing strategies and marketing channels
Understanding and proven experience using AI / Chat GPT
Experience with e-commerce platforms
Photoshop skills a plus
Job Type: Full-time
Company Description
Ryze is a full-service, agency that provides our clients with communications planning and buying across all traditional and emerging channels, including digital, social and mobile. These services encompass consumer insights, data and analytics management, campaign measurement, media and competitive research as well as direct marketing services.
We were born to change the world, yet the world changes daily. As a result, we believe the future belongs to the curious: those independent and agile enough to take advantage of it. Curiosity confers massive competitive advantage to our clients, inventing new ways to transform their business. Plus, it’s always important to remember that curious people never settle. Ryze is full of curious people.
Are you curious?
Company DescriptionRyze is a full-service, agency that provides our clients with communications planning and buying across all traditional and emerging channels, including digital, social and mobile. These services encompass consumer insights, data and analytics management, campaign measurement, media and competitive research as well as direct marketing services.\r\n\r\nWe were born to change the world, yet the world changes daily. As a result, we believe the future belongs to the curious: those independent and agile enough to take advantage of it. Curiosity confers massive competitive advantage to our clients, inventing new ways to transform their business. Plus, it’s always important to remember that curious people never settle. Ryze is full of curious people.\r\n\r\nAre you curious?