VP of Marketing
National Association of Intercollegiate Athletics - Kansas City, Missouri, United States, 64101Work at National Association of Intercollegiate Athletics
Overview
- Apply
Overview
Responsibilities:
- Create and lead the overall marketing strategy for the NAIA, aligning within the organization, and leading execution of the strategy.
- Lead the NAIA's brand advocacy initiative including oversight of the marketing agency, integration of brand messaging, implementation of identified promotional activities, and creation of membership advocacy platform.
- Build and maintain an influential digital marketing presence, incorporating social media channels and other platforms.
- Lead a team of marketing professionals in delivering engaging and compelling marketing content and efforts supporting our membership association and elevating the NAIA's brand
- Collaborate with internal and external stakeholders to ensure that marketing and brand strategies align with the organization's and members' goals and objectives.
- Monitor and analyze marketing and brand performance metrics to identify areas for improvement and adjust strategies accordingly.
- Manage marketing budgets and allocate resources effectively to achieve desired outcomes.
- Stay current with industry trends and best practices to ensure the NAIA remains competitive in intercollegiate athletics.
Requirements
- Bachelor's degree in marketing, communications, or a related field.
- 10+ years of experience in marketing, with at least 5 years in a marketing leadership role.
- Marketing experience within the intercollegiate athletics, sports, or membership association space.
- Established track record of developing and implementing successful marketing and brand strategies.
- Knowledge of digital marketing channels and best practices.
- Proven oversight of marketing metrics, both leading and lagging indicators, to evaluate all marketing activities and monitor and report results