Digital Marketing Specialist
VEGA Americas - Mason, Ohio, United States, 45040Work at VEGA Americas
Overview
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Overview
With innovative technologies and services, we develop solutions that inspire. Through our sense of simplicity and our focus on people, we are looking to the future with curiosity. Locally grounded and globally connected, together we give values a home.Our Values:
Curiosity, Humanity, Simplicity, ConnectivityWhat you'll do :Develop innovative digital marketing plans that support business objectives and employ best practices.Identify opportunities to drive traffic to VEGA digital channelsIncrease inbound lead generation and customer interactionsWork closely with team members on campaign deployment and analysis for continuous improvementCreate and share relevant content calendars with interested partiesMaintain working knowledge of Content Management System and assist with website development as needed, including landing pages, myVEGA portal, and LiveChat softwareManages execution of digital initiatives with agency partners and provides primary vendor management.
Lead email marketing efforts from concept through execution.Create content for email messaging including subject lines, content, form building, and calls to actionOwn list building and opt-in strategy and compliance requirements per country of businessEvaluate targeting and segmentation to drive campaign effectivenessEnsure efforts align with global corporate standards and software integration opportunities
Provide input on SEO and SEM activities to optimize our presence and improve new visitor acquisition.Support the team's efforts to improve organic search results and conversion rate for all digital channels * Identify and support paid search opportunitiesAssist with corporate website audits and provide recommendations
Create social media strategies across company LinkedIn, Twitter, Facebook, and recruiting pages.Write posts and increase social media interactions with customer baseAdvocate for increased internal social media adoption and interactionWork with team to monitor online reviews and feedback
What you'll need:High School Diploma or general education degree (GED)AND one to three months related experience and/or training,OR equivalent combination of education and experience.
Proficient in the following computer software programs:
Microsoft Office ProductsSocial Media Platforms (LinkedIn, Facebook, and Twitter)
What makes VEGA a great place to work?
VEGA Americas, Inc. provides a full benefits package to Full-Time employees including:A competitive salaryHealth, company HSA contribution, Dental, Life, and Disability benefits available on day oneCompetitive 401(k) with flexible investment options and a company match to help you reach your retirement goalsOther perks include vacation time, holiday pay, 100% paid parental leave, tuition assistance, a casual dress code, and training opportunities.
VEGA Americas, Inc. is an Equal Opportunity employer. It is our policy that we will not discriminate against any person based on race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, disability, or veteran status.We are proud to be an Equal Opportunity Employer. EOE AA Minority/Female/Vet/Disability