Digital Marketing Strategist
Shine - Mission Driven Growth - New York, New York, us, 10261![Shine - Mission Driven Growth](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Shine - Mission Driven Growth
Overview
- Apply
Overview
We Will Count On You To* Develop and implement paid social media strategies to achieve business objectives and KPIs.
* Create, manage, and optimize paid social campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.
* Conduct thorough audience targeting and segmentation to maximize campaign effectiveness.
* Collaborate with the creative team to develop compelling ad creatives and copy.
* Monitor campaign performance, analyze data, and provide actionable insights for continuous improvement.
* Stay abreast of industry trends, algorithm changes, and emerging opportunities in paid social media.
* Manage advertising budgets, ensuring efficient allocation and ROI.
* Conduct A/B testing to optimize ad performance and identify opportunities for innovation.
* Provide regular reports on campaign performance and key metrics to stakeholders.What You Need To Have
* Bachelor's degree in Marketing, Advertising, Business, or a related field.
* Proven experience as a Paid Social Specialist or in a similar role.
* In-depth knowledge of social media advertising platforms and best practices.
* Strong analytical skills with the ability to interpret data and draw actionable insights.
* Proficiency in using analytics tools and platforms to track and measure campaign performance.
* Creative thinking and the ability to contribute innovative ideas to ad campaigns.
* Excellent communication and collaboration skills.
* Detail-oriented with a focus on quality and accuracy.
* Certifications in social media advertising platforms are a plus.What We Offer
* A competitive remuneration package and employee benefits
* Flexible working arrangements designed to suit individual circumstances and family needs
* Birthday and study leave
* Wellness Days to allow you to focus on your own physical and or mental wellbeing
* A workplace where you can access 2 weeks additional leave each year so you can take that extra break with family or friends
* We applaud your need to give back to the community and give you 2 paid volunteer days each year to support one of our-affiliated charities
* A collaborative and fun culture
* A vibrant office space at our HQ in Hells Kitchen (Coming Soon)
* Plus, so much more!What are the next steps?Click on Apply to submit your formal application and our Talent Acquisition Team will be in touch. Don't delay - we'll be moving fast as soon as we find the perfect candidate.