Summit Professional Education () is the national leader in providing high quality continuing education courses for physical therapists, occupational therapists, and speech language pathologists.We deliver 500+ in-person workshops each year across the US, execute 250+ live webinars and live streaming events per year, and manage 500+ online video and text courses.We provide our customers with necessary continuing education credits to maintain professional licenses, strengthen skills, and improve patient outcomes.We are a national leader in the industry through the breadth of our formats and content, and overall focus on quality (4.7 out of 5.0 customer satisfaction with 400,000+ 5 Star Reviews)Position Overview:Summit Professional Education is seeking a talented and driven Digital Marketing Specialist to join our dynamic team. The Digital Marketing Specialist will be crucial in managing and executing our email marketing campaigns, organic social media strategies, and e-commerce promotions and optimizations.This individual will be responsible for increasing engagement, driving traffic, and generating leads through innovative and effective marketing efforts. The ideal candidate will have a strong understanding of digital marketing trends, exceptional communication skills, and a passion for education and professional development.The Digital Marketing Specialist handles executing email efforts in collaboration with other marketing channels and external partners. This includes SMS sends.They will also be managing our organic social media calendar with regular posts and responses to comments.Lastly, they will be overseeing ecommerce activities. This crucial position will be focused on campaign activation, data analysis, and conversion optimization.You'll be working in a small team where you'll also play an important role in overall strategy development to optimize future results based on the data you create and analyze.An ideal candidate possesses 2+ years of experience executing email marketing campaigns, organic social posts, and ecommerce.Email Key Responsibilities:Daily development and execution of email campaigns in a data-powered marketing automation platform/ESPEmail channel execution responsibilities to launch regular promotion campaigns, drive new product awareness, and engage active and lost subscribersConstant testing and optimization based on A/B testing, conversion percentages and other analyticsDevelopment and monitoring of automated, cross-channel workflowsRegular analytic reporting on channel performanceOther digital marketing execution in SMS, social and website channels as neededCoordination with other channels and creative resourcesOrganic Social Media Key Responsibilities:Develop and curate engaging content for all social media platforms, including Facebook, Twitter, Instagram, LinkedIn, and others as needed.Create and maintain a social media calendar to ensure consistent and timely posts.Monitor and respond to comments, messages, and mentions on social media platforms to foster community engagement and brand loyalty.Track and analyze social media performance metrics, providing regular reports and insights to inform future strategies.Stay up to date with the latest social media trends and best practices to ensure the company remains relevant and competitive.Ecommerce Key Responsibilities:Launch and manage digital marketing campaigns across multiple channels, ensuring timely execution and adherence to project timelines and budgets.Monitor and analyze campaign performance using analytics tools, tracking KPIs, and generating detailed reports with actionable insights for continuous improvement.Stay updated with industry trends and best practices, regularly refining marketing strategies to align with business goals and implement innovative ideas for campaign enhancement.Key Skills:Very organized; task- and detail-orientedProven track record of successful email marketing campaigns and social media strategies.Excellent written communication and insight to segment audiences and craft compelling messages for each channelDesire to work in fast-paced, performance-based marketing teamCreative thinker with the ability to generate innovative ideas and solutionsStrong analytical skills and the ability to interpret data to drive decisions.Fit with Summit Company Values: Excellence, Curiosity, Adaptability, Inclusivity, ConnectionDetail-oriented with excellent organizational and time management skills.Summit Professional Education Benefits:This is a work-from-home position with occasional face-to-face collaboration in the Middle TN areaSmaller company feel, larger company professionalismCompetitive SalaryAnnual Bonus planMedical, Dental, and Vision insurance (with strong company contribution)PTO401k with company match
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Digital Marketing Specialist