Director, Marketing
Paciolan - Spokane, Washington, United States, 99254![Paciolan](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Paciolan
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Overview
is the #1 primary ticketing company in college athletics, and the #2 largest primary ticketing provider in the US including performing arts, arenas, and professional sports. As a leader in ticketing, fundraising, marketing, analytics, and technology solutions, we power more than 500 live entertainment organizations, selling over 120 million tickets a year.
WestCoast Entertainment (WCE)
is an independent presenter of national touring Broadway productions, concerts, and other special events. Based in Spokane, WCE presents the yearly STCU Best of Broadway Series consisting of five major touring Broadway event runs and other numerous special engagements.
Director of MarketingDevelop, implement, and manage comprehensive marketing and advertising campaigns and campaign budgets for all WCE eventsOversight and management of media buying agencies and media servicesManage and place digital advertising campaignsPrimary liaison with tour press agents and marketing representatives. Advise tour reps regarding sales progress and forecasts. Propose and recommend discounts, offers, and special promotions.Develop, maintain, and cultivate press and media relationshipsDevelop and coordinate both in-town and advance PR opportunitiesPrimary liaison with box office and call-center staff along with internal ticketing teamOversee and aid in the development and implementation of event and added value promotionsSponsorship sales, fulfillment, and corporate partnershipsDevelop and manage season ticket programs, sales initiatives, and subscriber servicesNew season advertising and roll-out strategy including creative, development, and budgetMonitor, maintain, evaluate, and execute all brand quality initiativesOversee WCE website, social media, and email marketingIn association with tour management, implement appropriate dynamic pricing for events as well as discount initiativesDevelop and manage the annual WCE marketing budget. Track and process invoicesDirect management of all WCE marketing and ticketing staff, community programs, subscriber benefits, and initiativesManage ASL Interpreter services for eventsOversight of playbills, press releases, and other event collateralAssist in developing and managing annual budgets and forecasts.
Position Requisites: • BA in Business and/or Marketing. • Minimum 10 years of industry and management experience. • Computer skills: Macintosh, Microsoft Word, and Microsoft Excel. • Ability to deal courteously and tactfully with the public. • Ability to communicate and develop an effective working relationship with fellow employees and supervisors. • Ability to prioritize, maintain composure under pressure, and meet tight deadlines. • Excellent written and verbal skills. • Organized, detail-oriented, and self-motivated. • Ability to communicate in a manner that is motivating, influential, and convincing. • Ability to read, write, and communicate effectively with co-workers and patrons, in an English-speaking environment.
The approximate base pay range for this position is $85,000 to $95,000. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Individuals may also be eligible for an annual discretionary bonus. Actual compensation may vary based on factors including but not limited to job-related knowledge, skills, and experience.
Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance, Disability and Other Insurance Plans, Flexible Paid Time Off (including Parental Leave), Paid Holidays, 401(k), and Short/Long Term Disability.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status. Learfield is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity
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