Senior Marketing Manager
University of Utah - Salt Lake City, Utah, United States, 84193![University of Utah](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at University of Utah
Overview
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Overview
Open Date 08/13/2024
Requisition Number PRN39532B
Job Title Manager, PR/Communications
Working Title Senior Marketing Manager
Job Grade F
FLSA Code Administrative
Patient Sensitive Job Code? No
Standard Hours per Week 40
Full Time or Part Time? Full Time
Shift Day
Work Schedule Summary
VP Area President
Department 01267 - HCI Public Affairs
Location Campus
City Salt Lake City, UT
Type of Recruitment External Posting
Pay Rate Range 47600 to 90400
Close Date
Open Until Filled Yes
Job Summary
Join our dynamic marketing, communications, and public affairs team at Huntsman Cancer Institute. As a Marketing Senior Manager, you will play a vital role in shaping marketing strategies and campaigns that impact lives across the Mountain West. Work in close collaboration with key stakeholders including the University of Utah, University of Utah Health, Huntsman Cancer Foundation, and others to align efforts and strategies. Implement campaigns to promote brand strategy and service line growth with detailed analytical approach to assess return on investment. Review trends and effectiveness of efforts and implement new initiatives designed to elevate the brand and impact of Huntsman Cancer Institute.
The Marketing Senior Manager will outline and oversee branding and marketing efforts for Huntsman Cancer Institute to advance strategic goals while enhancing Huntsman Cancer Institute’s reputation locally, regionally, and nationally. The Senior Manager will develop a solid grasp of cancer research trends and future directions. This position will be a key partner in clinical campaigns to drive growth and engage with our target audiences effectively. The ability to take an analytical approach that leverages data insights to refine strategies and adapt to market changes is essential.
Huntsman Cancer Institute is committed to cancer prevention, care, and survivorship for all communities within the area we serve – which includes Idaho, Montana, Nevada, Utah, and Wyoming – with impact worldwide.
In your cover letter or during your interview process, we invite you to share how your professional experiences have prepared you to serve as a member of our team as we work to reduce the cancer burden experienced by all people and communities. This may include description of your prior experiences related to research, prevention, clinical care, community engagement/outreach, training, administration, or other areas relevant to Huntsman Cancer Institute’s mission and this position.
Responsibilities
Responsibilities:
Contribute to the development, implementation, and evaluation of marketing strategies at Huntsman Cancer Institute.
Conduct market research and oversee brand positioning efforts and track outcomes.
Manage segmentation strategies and utilize data systems
Utilize data to inform marketing decisions and track key performance indicators.
Collaborate with cross-functional teams to implement strategies.
This job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
Work Environment and Level of Frequency typically required
Nearly Continuously: Office environment.
Physical Requirements and Level of Frequency that may be required
Nearly Continuously: Sitting, hearing, listening, talking.
Often: Repetitive hand motion (such as typing), walking.
Seldom: Bending, reaching overhead.
Additional Qualifications
Proven experience in health care marketing preferred, oncology experience a plus.
Familiarity with content management systems, CRM platforms, and digital analytics tools.
Proficiency in Microsoft Word, Excel, and PowerPoint.
Minimum Qualifications
Requires a Bachelor’s degree in a related area of assignment or equivalency (one year of education can be substituted for two years of related work experience). Four to six years of progressively more responsible management experience. Background knowledge of assigned department’s area of specialization in order to analyze, plan and draw conclusions for recommendations to superiors. Demonstrated leadership skills in planning and directing employees and processes in order to effectively monitor and develop subordinates and to ensure the smooth operation of department.
Master’s degree in a related area may be preferred.
Applicants must demonstrate the potential ability to perform the essential functions of the job as outlined in the position description.
Preferences
Preferences:
Bachelor’s or advanced degree in communications, marketing, or related field; Master’s degree preferred.
Minimum of 5-7 years of experience in health care marketing, with a history of progressive responsibility.
Demonstrated success in brand-building and volume growth, particularly in oncology.
Proficiency in digital marketing tools and platforms.
Type Benefited Staff
Special Instructions Summary
Additional Information
The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at (801) 581-7447 for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at (801) 366-7770 or (800) 695-4877 or University Human Resource Management at (801) 581-7447 if you have questions regarding the post-retirement rules.
This position may require the successful completion of a criminal background check and/or drug screen.
The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.
All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.
The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.
To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at: https://www.utah.edu/nondiscrimination/
Online reports may be submitted at oeo.utah.edu
https://safety.utah.edu/safetyreport This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.