Digital Marketing Senior Analyst (C12/AVP)
Citigroup Inc - New York, New York, us, 10261Work at Citigroup Inc
Overview
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Overview
Organizational Scope, Accountability & Strategic LeadershipManages offer targeting and implementation across multiple online and offline channels within one or more functional specialties.
Educate marketing partners on new toolsets, and help develop and implement best-in-class customer centric campaign strategies.
Provide insight driven recommendations to optimize strategies and enhance operational process components.
KnowledgeWorking knowledge of multi-channel, customer centric marketing techniques.
Strong working knowledge base in quantitative and analytical techniques including report analysis, association rules, decision trees, timeline and task plan analysis and visualization techniques.
Experience driving sophisticated exploratory data analysis and provides results to Business Partners.
Hands on Work coding within the Citi Marketing Platform, Proprietary system hosted by a 3rd Party Vendor. Full knowledge must be gained of platform environments, data and ecosystem.
Influence/CollaborationInteracts with cross-functional areas at the Functional Specialty level.
Primary liaison with the Marketing Program Managers, Decision Management, and Risk to develop sound Business Requirements and work through the business needs to ensure successful project completion.
Direct Oversight of List Processing Vendor team to support successful campaign execution.
Direct working relationship with In Business Control team for monthly Control monitoring and testing
Strong Collaboration, acting as an internal consultant with campaign design and requirements
Active participation in Strategy meetings and daily Scrums
Judgment/Decision MakingUnderstands impact/implications of issues/events within the marketing segments and other areas within the Marketing Information Management Group.
Works with considerable latitude for decision making in setting priorities under area of responsibility
Applies knowledge, experience and judgment to less ambiguous situations requiring the adaptation of standard procedures or techniques.
Requirements3-5 years of experience in a digital or database marketing role, preferably in financial services.
years of strategic business analysis; aptitude in displaying and communicating data analysis and results within a CRM focused environment, leveraging a robust campaign management software toolset.
Experience with Direct Marketing of Banking offers across digital/online channels and traditional offline channels preferred.
Understanding of legal, regulatory environment and experience within a highly controlled environment preferred.
Experience with consumer lending or 3rd party marketing preferred.
Experience with digital marketing and vendor management preferred.
Acumen working in a technical environment to solve business related problems.
SQL required and SAS experience is a plus.
Education:Bachelors/University degree or equivalent experienceThis job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.-Job Family Group:Marketing-Job Family:Digital & Social Media Marketing-Time Type:Full time-Primary Location:New York New York United States-Primary Location Full Time Salary Range:$98,960.00 - $148,440.00In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.-Anticipated Posting Close Date:Sep 12, 2024-Citi is an equal opportunity and affirmative action employer.Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review
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