Director of Shopper Marketing REBBL
Not For Sale Fund - California, Missouri, United States, 65018![Not For Sale Fund](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Not For Sale Fund
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Overview
was created through functional food innovation to create a delicious, always organic, plant-based drink that provides authentic nourishment. We exist to empower all people to thrive by supporting regions of the world that are vulnerable to human trafficking and to support a future without the exploitation of at-risk people and the planet.Chameleon Cold-Brew
is one of the nation’s original purveyors of bottled cold brew coffee. Providing a one-of-a-kind, completely customizable coffee experience, Chameleon uses only certified organic, responsibly sourced coffee. Chameleon’s proprietary brewing process produces a super smooth, less acidic, highly caffeinated coffee that can be enjoyed hot or cold. As a leading coffee brand in the space, Chameleon Coffee is created with handcrafted, always organic, specialty-grade cold brew that differentiates itself with elevated standards prioritizing quality and sustainability.Our goal is to consciously grow a performance-driven, best-in-class team that shares our collective values:We care about our team, community and environment.We champion and celebrate justice, equity, diversity and inclusion in both brands, embodying a spirit of warmth and belonging where everyone is welcome.We communicate honestly and transparently, building trust and having fun.We collaborate and encourage creativity and innovation to surprise and delight our consumers and customers.As owners, we hold ourselves accountable for driving results. Our behavior reflects our scrappiness, our passion for winning and our ability to do more with less.COMMITMENT TO IMPACT
Based out of Emeryville, California, REBBL was founded to create an innovative business solution to help communities vulnerable to human trafficking. REBBL has donated over $2 million to Not-For-Sale, our co-founder and nonprofit partner, to help create a future without human trafficking and support the healing of those who have been trafficked. We are deeply committed to supporting human dignity through impact sourcing and supply chain integrity. Through initiatives with our grower communities, we strive to stop trafficking before it happens.WHO YOU AREDedicated to bringing a creative & curious approach to problem solving & troubleshooting while challenging the status quo.Someone with an entrepreneurial, scrappy, get it done attitude.Able to work cross functionally & at various levels within the organization.Adaptable and able to take on various initiatives that help move the business forward.Able to demonstrate exceptional organizational skills, with the ability to meet project deadlines.Able to navigate overview concepts and messaging as well as dive into the details.Able to work on diverse teams or with a diverse range of people.Able to communicate clearly and thoughtfully internally with team members and externally with customers.A Team Player; a great listener and communicator.WHAT WE NEEDWe’re looking for a talented Director of Shopper Marketing to join our expanding team. In this role, you will be responsible for leading and overseeing all aspects of shopper marketing initiatives across our multi-brand platform. The right candidate will have demonstrated experience creating strategies and programs to influence consumer purchasing decisions at the point of sale, primarily in retail environments. The goal is to enhance the overall shopping experience, drive sales, and strengthen the relationship between the brand and the consumer. In this role, you will play a critical role in defining our future strategic direction at retail and will be responsible for driving the in-store agenda.RESPONSIBILITESDevelop comprehensive shopper marketing strategies aligned with overall marketing and business objectives that meet the unique characteristics and demands of the beverage industry.Analyze shopper insights and market trends to identify opportunities for growth and differentiation.Collaborate with cross-functional teams including sales, marketing, product development, and operations to align shopper marketing strategies with overall business goals.Coordinate with retailers and partners to ensure seamless execution of shopper marketing programs.Plan, execute, and oversee shopper marketing campaigns and programs, ensuring they align with brand strategies and meet desired outcomes.Utilize data analytics and insights to optimize campaigns and improve ROI.Build and maintain strong relationships with retailers, understanding their needs and objectives to tailor shopper marketing strategies that align with their business goals.Negotiate contracts and agreements with retailers to secure optimal promotional opportunities and space within stores.Oversee the development of creative assets, including point-of-sale materials, displays, promotions, and digital marketing, ensuring alignment with brand guidelines and messaging.Manage the shopper marketing budget, ensuring efficient allocation and utilization of resources to achieve desired results and ROI.Monitor and measure the performance of shopper marketing initiatives, providing regular reports and insights to stakeholders.Utilize data and analytics to identify areas for improvement and adjust strategies accordingly.MINIMUM QUALIFICATIONS
Bachelor’s or Master’s degree in marketing, business administration, or a related field.Proven experience in shopper marketing, retail marketing, or related roles.Strong understanding of consumer behavior, retail trends, and shopper insights.Excellent leadership, communication, and negotiation skills.Proficiency in data analysis and familiarity with marketing technology and tools.Ability to adapt to a fast-paced, evolving environment and manage multiple projects simultaneously .Passion for the beverage industry and a good understanding of consumer preferences in this sector.Creative thinking and a keen eye for detail.Ability to work collaboratively in a team and independently with minimal supervision.Ability to adhere to strict deadlines and production schedules.A strong team player who is a collaborator and enjoys working closely with other departments to meet company goals.Keep up to date with what's going on at Not For Sale, with special announcements, new campaigns, impact reports, and more.
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