Senior Associate, Email Marketing Strategy
Total Wine - Baltimore, Maryland, United States,Work at Total Wine
Overview
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Overview
Email Strategy Associate
to join our Marketing Department
onsite in Bethesda, MD.
This role is responsible for creating campaigns and driving measurable success in the email channel through customer engagement and enterprise sales. You will work closely with the Lead Email Strategist and cross-functional partners across digital, merchandising, and marketing, supporting important business goals for the entire organization.Key Responsibilities:
Maintain the monthly email promotions calendar, ensuring emails planned will meet sales goals for each fiscal week. Assist in determining campaign audiences, prioritization, coordinating email requests from stakeholders.Develop creative briefs: providing detail on strategy, testing plans, segmentation. Meet with the Creative and Email Production teams on brief details, providing direction on imagery, copy, and destination strategy.Maintain documentation on email campaigns to share across the organization and with Marketing leadership.Assist in testing plan development with data-informed suggestions.Submit Insights reports, analyzing campaigns and contributing channel results to recap presentations for the Marketing Department.Coordinate deliverables to email production, ensuring assets meet the requirements to maintain legal and ADA compliance.Follow email best practices related to design, messaging, segmenting, and building.Qualifications:
2-4 years marketing experience.Bachelor's degree from four-year College or university in marketing or a related field.Strong abilities in communication, problem-solving, project management skills, and highly organized.Interest in understanding and analyzing customer engagement.Experience with quality assurance processes + extreme attention to detail.Track record of executing high-volume email campaigns in a fast-paced environment with a high degree of accuracy.Preferred:
Experience in a B2C retail setting, wine/spirits/beer industry a plus.Experience in email or digital space a plus.Understanding of email marketing best practices including targeting and A/B testing; knowledge of responsive design a plus.We offer:
Paid Time Off (PTO).Generous store discounts.Health care plans (medical, prescription, dental, vision).401(k), HSA, FSA, Pre-tax commuter benefits.Disability & life insurance coverage.Paid parental leave.Pet insurance.Critical illness and accident insurance.Discounted home and auto insurance.College tuition assistance.Career development & product training.Consumer classes.& More!Grow with usTotal Wine & More is the country's largest independent retailer of fine wine, beer, and spirits, and we continue to grow our footprint year over year. Total Wine offers exciting and unique career opportunities across the country and in our corporate office. Our strength is our people. We have a commitment to training and career growth, all in an environment that values new ideas and teamwork. If you share our entrepreneurial spirit and a passion for providing best-in-class customer experience, take a moment to apply or learn more at
www.TotalWine.com/About-Us/Careers !Total Wine & More considers several factors when establishing compensation. Estimated salaries determined by third parties have not been validated by Total Wine & More. Total Wine & More is an equal opportunity employer, and all qualified applicants will receive consideration for employment without discrimination based on race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Total Wine & More makes reasonable accommodations during all aspects of the employment process, including during the interview process. Total Wine & More is a Drug Free Workplace.The information provided above indicates the general nature and level of work required of the position and is not a comprehensive list of all responsibilities or qualifications. Benefits list is only a highlight of some of the benefits offered to team members; eligibility for certain benefits applies.
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