Marketing Manager
CoreTechs - Seattle, Washington, us, 98127![CoreTechs](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at CoreTechs
Overview
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Overview
A portfolio with samples of previous work would be nice to see but is not requiredPrevious Microsoft experience and prior experience with Microsoft internal tools is highly preferred
JOB SUMMARY:
Support Email Strategy for a Free Product Suite and App Subscription (Family, Personal, Basic)OBJECTIVE:
Execute and optimize email campaigns. Product priorities may change as business priorities change:Defender (or similar app)
Develop a welcome email and onboarding emails (Days 3, 7, 30) for the SSO segment.Create unique welcomes for subscribers vs. non-subscribers.Designer (or similar app)
Develop a second welcome email and onboarding emails (Days 3, 7, 30).Optimize the first welcome email based on the Journey Lead's learning plan.Free Product Suite
Optimize and rebuild welcome emails and onboarding emails (Days 3, 7, 30).Develop a strategy to determine which products deserve a welcome email and when other nurturing email programs (e.g., product launches) are more appropriate.App Paid Subscription
Support all Paid email program efforts as directed by the Journey LeadExecute learning plan developed by journey lead as well as perform ongoing optimizationCreate monthly summary slides for the journey leads around campaigns performance including reach, opens, clicks and GA'sMaintain walking-deck and all-up campaign summary tracker of all campaigns for the fiscal including reach, CTR, and GA'sReviewing each campaign for completeness, adherence to objectives, and projected impactCoordinating approval process for each of the campaigns (Privacy, Legal, Brand and key stakeholders)Coordinate with TCS on the creation of the campaigns as well as final approval prior to launchBasic analytics for campaign performance (delivered, open and CTR, GA)
REQUIREMENTS:
Years of Experience Required: 9+ overall years of experience in the fieldDegrees or Certifications Required: No degree is required to be eligible for this roleDisqualifiers: NoneBest vs. Average: The ideal resume would contain significant experience with consumer and email marketing. The best candidate is detail oriented, excellent at prioritization, and a self-starterPerformance Indicators: Performance will be assessed based on stakeholder feedback and marketing insightsTop 3 Hard Skills Required + Years of Experience
Minimum 8 years' experience with Creating and deploying Email marketing strategy and campaigns to consumersMinimum 5 years' experience with FigmaMinimum 5 years' experience with marketing for large enterprise companies
We are an equal opportunity employer, and we are an organization that values diversity. We welcome applications from all qualified candidates, including minorities and person with disabilities.
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