Marketing Manager - Pharmaceutical Services
Quest Diagnostics Incorporated - Secaucus, New Jersey, us, 07094![Quest Diagnostics Incorporated](/api/image?src=https%3A%2F%2Fgeneral-board-default.s3.us-east-2.amazonaws.com%2Fpublic%2Fimages%2Fdesk-360x180.webp&w=640&q=75&f=webp)
Work at Quest Diagnostics Incorporated
Overview
- Apply
Overview
Business PlanningCollect, analyze, & interpret business data & use the information appropriately to maintain & grow the business and anticipate new opportunities.Contribute to the development of the overall marketing planIdentify org. capabilities are aligned with the business plansEvaluate, create and execute effective marketing toolsDevelop budget plans/forecasts in support of the business goalsDevelop & utilize feedback & tracking mechanisms and respond accordinglyMarket IntelligenceUnderstand market data, trends, customer attitudes and behaviors, and the competitive landscape to maximize current & future opportunitiesUtilize market intelligence (primary or secondary) in market planning & decision makingUtilize competitive intelligence in market planning & decision makingIdentify need for market intelligence, engage in market research, analyze and communicate resultsChannel/Segment PositioningUnderstand positioning and create, implement and manage pharma segment positioning for competitive advantageIdentify key drivers and develop communications to enhance valueUnderstand, define and communicate the value propositionIntegrate the value proposition in all initiativesMarketing ManagementAnalyze, develop, implement & monitor digital marketing programs successfully to achieve goalsPlan & implement programs that meet growth expectationsExecute marketing plans within budgetTrack forecasts/budgets against plans and identify areas for mid-course correctionsCommunicationEffectively use listening, written, verbal skills to achieve business resultsProactively & concisely communicate necessary info on a timely basisProvide direction & feedback to key constituents clearly and conciselyEDUCATIONBA/BSEXPERIENCE5 years of experience or more in marketingTechnology-savvy, including Internet and software programs such as Word, Excel, Power PointPharma industry experience (either working in pharma or for a company marketing to pharma) requiredKnowledge of Google Ads platform, Eloqua platform, LinkedIn advertising, and a website content management system, preferably AEMBUSINESS UNDERSTANDINGUnderstand the pharma industry, their needs for successful clinical trials and therapy commercializationUnderstand marketing management related disciplines including but not limited to marketing management, finance, sales, research, digital marketing strategies & promotion, new product launches and product/market optimization
DESIRED BEHAVIORSSubject matter expert in PharmaAbility to synthesize and manage various perspectivesStrong collaboratorAbility to make decisionsResults-orientedOrganizedStrong analytical skillsAbility to thrive in a highly matrixed environmentConceptual thinkerLive the valuesChange agent